How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
News tagged with: #fashion blogs #find inspiration

Other Publishing stories related to: 'How Martha Stewart Living Has Continued to Thrive for the Past 26 Years'


A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #historical challenges #print books


Just how odd is this month’s bestseller list? A look at pre-election bestsellers from years past.

We’re a little more than a month out from Election Day and the New York Times nonfiction bestseller list is looking predictably odd. In a year when books about anti-racism have reached unprecedented sales, so too has the tide of journalistic blockbusters and books by conservative mainstays been... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-25 13:58:38 UTC ]
More news stories like this | News stories tagged with: #years past #election day #top ten #bestseller list


Publishers, agents and authors continue to respond to Black Lives Matter protests

Publishers and authors have continued to share reading lists and offers of help following the Black Lives Matter protests sparked by the death of George Floyd in Minneapolis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 10:41:41 UTC ]
More news stories like this | News stories tagged with: #authors continue


Like the rest of our lives, the National Book Festival will be online this year.

The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #originally set #draws hundreds #book festival


The past lives and present glories of the Louvre

James Gardner traces its evolution from a 12th-century fortress to the world’s largest museum. Continue reading at The Washington Post

[ The Washington Post | 2020-05-22 12:00:00 UTC ]
More news stories like this |


Aster to publish A Year of Living Simply by Kate Humble

Aster, part of the Octopus Publishing Group, has acquired A Year of living Simply: From Complexity to Contentment by Kate Humble.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 12:41:53 UTC ]
More news stories like this |


The Angle: This Year’s Literary Sensation Carries a Dark Past

Delia Owens wrote the bestselling book of the year so far. But before she was an author, she was known for some notorious exploits. Continue reading at Slate

[ Slate | 2019-07-30 20:55:21 UTC ]
More news stories like this | News stories tagged with: #dark past #bestselling book


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Nearly Two Years in the Making, The Forward’s Transformation Continues On

We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age. The post Nearly Two Years in the Making, The Forward’s Transformation Continues On appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Headline wins debut of 26-year-old talent agent Beirne

Headline has acquired the debut novel of 26-year-old talent agent Lucy Beirne, The List That Changed My Life, at auction. Continue reading at The Bookseller

[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |


Folio: To Honor Martha Stewart with Lifetime Empowerment and Achievement Award

Folio: is pleased to honor Martha Stewart with the Lifetime Empowerment and Achievement Award on Thursday, June 7, 2018 to celebrate her tremendous impact on magazine media. The post Folio: To Honor Martha Stewart with Lifetime Empowerment and Achievement Award appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #magazine media


Harry Potter's magic: Documentary looks at 20 years since the boy who lived revived magic

In the 20 years since Harry Potter And The Philosopher's Stone – the first novel in JK Rowling's global publishing phenomenon – was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading – and... Continue reading at Stuff

[ Stuff | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #jk rowling


In Its Fifth Year, Shanghai Children’s Book Fair Continues to Grow

Widely acknowledged as the biggest event dedicated to children’s content in Asia, the China Shanghai International Children’s Book Fair (CCBF) has successfully wrapped up its fifth outing, which ran from November 17-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #widely acknowledged


With Three-Book Deal, Martha Stewart Re-Ups at Clarkson Potter

Clarkson Potter, an imprint of the Crown Publishing Group, extended its long-standing collaboration with Stewart, announcing it will be releasing three new books by Stewart slated for publication through 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book deal #clarkson potter


Sir Quentin Blake illustrates Roald Dahl's final book, 26 years on

Roald Dahl's last children's book finally gets the Sir Quentin Blake treatment after 26 years. Continue reading at BBC News

[ BBC News | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final book #roald dahl


BrandPost: In the New Year, Use Tech to Live Life to the Fullest

It seems like every new year brings the same old batch of resolutions: lose weight, join a gym, organize that closet once and for all. But according to consumer research firm Nielsen, there’s another self-improvement pledge that’s nearly as popular as fitness: “Enjoy life to the fullest.”That... Continue reading at PC World

[ PC World | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live life #lose weight


HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
More news stories like this |


30-year-old Bloomsbury marks past and present

Bloomsbury staffers old and new joined authors, agents and booksellers to celebrate the publishing house's 30th birthday last night (29th September) in Bedford Square Gardens, London WC1. Continue reading at The Bookseller

[ The Bookseller | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #30th birthday


Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talk show #facebook live #magazine industry


Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post finland #benefits appeared #honor appearance #global interest