How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Carmen Giménez Looks Back at Her Year at Graywolf

The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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The Past Is Messy and Repeats Itself: The Trap of Fairytale Victory Endings in Historical Fiction

This essay isn’t about World War II. But like any historical fiction writer publishing in 2023, it’s impossible to ignore the recent wave of WWII novels that fill bookstore shelves at the moment. As someone who reads and enjoys many of these books but has no desire to write one, I have a theory... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 08:45:05 UTC ]
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You Will Live on the Internet: The Grim Realities of the Metaverse

Years ago I came across a children’s book called You Will Go to the Moon. It was first published in 1959 by Mae and Ira Freeman, ten years before the first moon landing. The book predicts a future where space travel is a leisure pursuit for a baby boomer and his parents. It shows the […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-16 09:01:20 UTC ]
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Why Tim O'Brien's first novel in 20 years is about America's 'mythomania'

Tim O'Brien, author of the great novel 'The Things They Carried,' explains how COVID and Trump spawned 'America Fantastica,' his first novel in 20 years. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-13 10:00:10 UTC ]
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#MarginsBookselling Month Grows in Third Year

The program is one of a myriad of offerings from The Word, A Storytelling Sanctuary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Salman Rushdie’s memoir of the attempt on his life will be published next year.

As reported by Publishers Weekly earlier this morning, Random House will publish Salman Rushdie’s new memoir, Knife: Meditations After an Attempted Murder, on April 16, 2024. The book will mark Rushdie’s first time speaking at length about the brutal attack he suffered while onstage at the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-11 15:03:03 UTC ]
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Spirited New Titles for a Year of Holy Days

Religion presses offer children and their families meaningful—and playful—stories for Christmas, Hanukkah, Easter, and Passover. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Pratchett power: from lost stories to new adaptations, how the late Discworld author lives on

It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian

[ The Guardian | 2023-10-07 10:00:09 UTC ]
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Book Review: ‘Making It So,’ by Patrick Stewart

In his fond memoir “Making It So,” the actor traces the path from the working class to the Shakespearean stage to “Star Trek” superstardom. Continue reading at The New York Times

[ The New York Times | 2023-10-03 09:00:17 UTC ]
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Interview: Patrick Stewart

“I acted Macbeth for exactly 365 days,” says the actor, whose new memoir is “Making It So.” “The role got into me so deeply it dominated my life at the time and caused me to drink too much alcohol after the performance was over. No other role I have played has affected me so profoundly.” Continue reading at The New York Times

[ The New York Times | 2023-09-28 09:00:35 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Eliza Clark Was ‘Really Online.’ Now She’s Looking Past the Internet.

Eliza Clark’s debut novel was a hit on TikTok. With her next book, “Penance,” she aims for literary longevity over viral success. Continue reading at The New York Times

[ The New York Times | 2023-09-21 04:01:24 UTC ]
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Amazon hardware event 2023 liveblog: Live updates on new devices and services

After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget

[ Engadget | 2023-09-20 14:00:09 UTC ]
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Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:40:00 UTC ]
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Art Books Extraordinaire: 10 of Phaidon’s Most Innovative Titles of the Past Century

Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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With the popularity of One Piece, has Netflix hit the winning formula for live-action anime adaptations?

Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation

[ The Conversation | 2023-09-14 20:04:49 UTC ]
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Opus & Olives Library Fundraiser Celebrates 20 Years

Opus & Olives, a gala fundraiser sponsored by the Friends of the St. Paul Public Library, is celebrating its 20th anniversary on October 8. The annual event is one of the most successful public library fundraisers in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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August Religion Bestsellers: ‘The Artist’s Way’ Tops, ‘The Stranger’ Lives On

Over 30 years since it was first published, Julia Cameron’s famous ‘The Artist’s Way’ takes #1 in Religion Nonfiction, Mitch Albom’s ‘The Stranger in the Lifeboat’ remains #1 in Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming

While the international book publishing trade holds sway at Frankfurt, academic programming will make a strong showing in October. The post Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 21:37:52 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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