While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America, Jim Kiszka, said that clarity regarding the goals and transparency was key for both brands and publishers to benefit from these partnerships. “The biggest problem, I would imagine for publishers, it’s really brands who come in and don’t understand what they want and what they need,” he said, speaking to Meredith Corporation’s vp of programmatic sales & strategy. “Do you value digital media, do you understand what it’s doing for your business? What do you need?” The post How Kellogg’s partners with publishers on programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive
[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
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In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Publisher Egmont Press has partnered with hotel chain Jury's Inn to provide 10 titles... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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Download Publishing Perspectives' Frankfurt Book Fair preview of what’s new, what’s happening, and what are likely to be some of the hot topics of discussion this year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
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Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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