How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]

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REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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How Hearst UK is centralizing video production

In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-07 00:00:00 UTC ]
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Cosmopolitan magazine overtakes Glamour in battle of glossies

Hearst owned publication, which cut cover price and relaunched, has increased circulation to more than 400,000Cosmopolitan magazine has increased its circulation to more than 400,000 to overtake rival Glamour after slashing its cover price to £1 and upping the number of copies it gives away to... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Hearst UK chief Anna Jones on the enduring power of print magazines

Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian

[ The Guardian | 2015-01-28 00:00:00 UTC ]
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