How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-03 00:00:00 UTC ]

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'Hunger Games' author Suzanne Collins will release a picture book

Collins' book, which will be based around her own experiences with a father in the military, will be released this fall. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #hunger games

Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director

TechRadar Sees Heavy Traffic While PTOM Closes Down

It was a mixed week for Future plc who announced record growth for TechRadar's U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-09 00:00:00 UTC ]
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Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines

Australia to Play Big Role in News Corp.'s Publishing SpinOff

In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spinoff #rupert murdoch

Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week

[ Media Week | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann

Google Play Books app arrives in Japan, adds translation, place info, highlighting and more

Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget

[ Engadget | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mountain view #larry page #digital books #source links #originally appeared

Comixology Drives the E-comics Market

Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-comics market #mobile devices #kindle fire #including marvel #market share

Bloomberg Aims to Drive Readership with New iPad App

Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company&rsquo;s publication to Apple&rsquo;s tablet. The ap ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive readership #ipad app #including video

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back

Fifty Shades drives record revenues and profits for Random

The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing success

Cengage Learning among bidders for McGraw-Hill Education

Cengage Learning is among the companies that have put in initial bids for McGraw-Hill... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cengage learning #mcgraw-hill education

Blair plays down Rowling translation fears

J K Rowling's agent Neil Blair has played down reported concerns over the decision to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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London's high street 'dead' as Games hit trade

Retailers have spoken of “dead” high streets in London as shoppers avoid the West End... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #west end

Hearst Expands Into Asia With Esquire Singapore

Hearst Magazines International (HMI) is set to release its Singapore edition of Esquire, which will debut as a September issue and will be the brand’s 25th global edition. Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #september issue

Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mountain view #international publishers #fifty shades

Hearst's Reveal magazine launches first website

Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week

[ Media Week | 2012-07-19 00:00:00 UTC ]
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Hunger Games finale split in two

The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff

[ Stuff | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film based #final book #hunger games #harry potter #catching fire #suzanne collins