Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-21 05:00:50 UTC ]
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Doug Stambaugh has been promoted to the newly created position of v-p and director of strategic operations and business development at Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega.... Continue reading at Fast Company
[ Fast Company | 2019-05-30 11:44:08 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Rachel Maddow, host of the Emmy Award–winning eponymous show on MSNBC, will host at a different venue, today’s breakfast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
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Jay Fielden Esquire editor-in-chief Jay Fielden is out after three-and-a-half years at the helm. The latest in a long line of editors and execs to depart Hearst following the appointment of Troy Young to president of Hearst Magazines, Fielden announced on Instagram that he has decided to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-23 18:32:49 UTC ]
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Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 16:56:09 UTC ]
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Bloomsbury has scooped a “thrilling” work by accelerator physicist Suzie Sheehy, telling the history of physics through its 12 foundational experiments. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 15:09:13 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
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From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-17 17:29:25 UTC ]
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Talking about family, identity, and the power of tears with Mitali Perkins and the Anti-Defamation League Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 12:00:58 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Longtime Hearst exec Michael Clinton is retiring after 21 years with the company and a total of 41 years in the magazine publishing industry. Clinton has served as the president of marketing and publishing director of Hearst Magazines for the past nine years, and currently serves on the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Biteback will publish a book about "how and why politics and business have become utterly disconnected in the past decade", entitled F**k Business: The Business of Brexit, by Iain Anderson, chairman of Cicero Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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