Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry practice known as “cookie matching,” which is a fundamental component of harnessing data to power internet ad auctions. At the center of the dispute is a study released last week by Brave, which claimed that Google was creating “secret” web pages to share data with its ad-exchange partners. One of those partners, OpenX, has now weighed in saying the study was flawed after it was accused of creating “workarounds” to share data with its partners. What’s not up for debate, though, is that even if “cookie matching” is not new, the practice is being challenged under the EU’s General Data Protection Regulation. If it is forbidden it would have serious consequences for “real-time bidding,” which is the most common way ads get served online. “Cookie matching is definitely essential for real-time bidding to make sense,” says Christoph Tavan, chief technology officer at Content Pass, a Berlin-based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. Some argue that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday
[ Digiday | 2020-03-06 05:01:14 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
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Anna Wiener's memoir about her four-plus years working in startups never resolves the self-contradictions of her industry, city, or existence. Continue reading at Wired
[ Wired | 2020-01-13 23:50:00 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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In her extraordinary new book, “Uncanny Valley,” Anna Wiener recounts what made her, a 25-year-old woman with an “affectedly analog” life in New York City, abandon her job at a literary agency in 2013 to work for tech startups, and what eventually — five years later — made her leave the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 21:41:30 UTC ]
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Anna Wiener’s memoir captures the dreams, delusions and general absurdity of Silicon Valley in indelible detail. Continue reading at The New York Times
[ The New York Times | 2020-01-03 10:00:08 UTC ]
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From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at Fast Company
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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