From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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#digital publishing
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#joy buolamwini
#todd waterbury
#radio show
#shankar vedantam
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#senior curator
#paola antonelli
#brian collins
#leland maschmeyer
#included creatives
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#joy buolamwini
#todd waterbury
#radio show
#shankar vedantam
#founding director
#senior curator
#paola antonelli
#brian collins
#leland maschmeyer
#included creatives
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#important part
#sales reps
#dive deeper
#trojan horse
#email marketing
The US news media devotes startlingly little time to climate change – how can newsrooms cover it in ways that will finally resonate with their audiences?This article is excerpted from a piece published by Columbia Journalism Review and the Nation. The Guardian is partnering with CJR and the... Continue reading at The Guardian
[ The Guardian | 2019-04-22 00:00:00 UTC ]
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The Sunday Times Young Writer of the Year Award has announced changes to its sponsorship with the University of Warwick its title partner and Caroline Michel, c.e.o. of literary agency Peters Fraser + Dunlop, becoming its first patron. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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#caroline michel
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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#flat fee
#digital products
We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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#independent sources
Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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#audiobook formats
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#launched today
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Do you have a plant-related class, garden tour or other event you’d like us to mention? Email me at [email protected] — with at least three weeks notice, please! — and we may include it later. Here’s the latest: April 4 The Pacific Rose Society’s monthly meeting features guest speaker... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-30 00:00:00 UTC ]
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Ask Boos what he and his fellow book fair directors have in common, and he'll tell you it's what they don't have in common that counts. The post Frankfurt’s Juergen Boos on the International Book Industry: ‘It’s Always Changing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-28 00:00:00 UTC ]
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#juergen boos
#post frankfurt
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#bestseller lists
#chinese market
#china bestsellers
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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#forcing publishers
#user engagement
#publishing industry
The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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#local publishers
Yellow Kite has picked up a "game-changing" examination of alcohol and its effects by Professor David Nutt. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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#yellow kite
Sunny Singh reflects on how far the Jhalak Prize and the publishing industry have come since the award was founded, and how far there is to go. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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