When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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HarperCollins's announcement that it will make 5,000 backlist titles available through On Demand Books' Espresso Book Machine in Novemberwith Zondervan and HarperCollins Canada titles to be added early next yearbrings a print-on-demand tipping point a step closer, but with more hurdles to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Publication Date: Mon, 26/09/2011 - 11:59 Broadcaster and author Melvyn Bragg is to join the judging panel for the Sunday Times EFG Private Bank Short Story Award for a second year in a row. Bragg will be joined by actor Ian Hart, playwright and novelist Hanif Kureishi, novelist Joanna Trollope... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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No doubt with hopes to mirror the success of its Food Network Magazine, Hearst is launching another television-channel based publication: HGTV Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
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Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week
[ Media Week | 2011-09-21 00:00:00 UTC ]
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Hearst Magazines UK has appointed Anna Jones as acting COO and Matt Salmon as group commercial director, after concluding the business review triggered by the merger of NatMag and Hachette Filipacchi. Continue reading at Media Week
[ Media Week | 2011-09-21 00:00:00 UTC ]
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Lizzie Kershaw, executive group publishing director of Hearst's Women's Interest Group, is leaving the UK publisher in the midst of a restructure after 29 years service. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:30 Tim Arthur has been appointed the UK editor-in-chief of the Time Out media group. Arthur will oversee the editorial and content of the group's UK activities, including the Time Out guidebook series and Time Out London... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Publication Date: Thu, 25/08/2011 - 09:49 BBC Four has acquired an Australian adaptation of Christos Tsiolkas Man Booker-longlisted novel The Slap. Hotel Rwanda actress Sophie Okenedo, Jonathan La Paglia and Melissa George will star in the series of eight one-hour episodes, described as a... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
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The NOOK Newsstand for Barnes & Nobles e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Steve Jobs was wrong. People love to read on the iPad. Lets hope newspaper publishers dont ruin it for everyone. Continue reading at PC World
[ PC World | 2011-08-10 00:00:00 UTC ]
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Hearst Magazines UK is to close She and Cosmopolitan Bride following the acquisition of Hachette Filipacchi UK by its parent company Hearst Corporation. Continue reading at Media Week
[ Media Week | 2011-08-05 00:00:00 UTC ]
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Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Hearsts U.K. division, the National Magazine Company, is officially merged with Hachette Filipacchi UK Ltd. The group is now under the moniker Hearst Magazines UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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