When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York
[ Crains New York | 2013-02-06 00:00:00 UTC ]
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Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York
[ Crains New York | 2013-01-30 00:00:00 UTC ]
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City of York Council has been given £100,000 by the cabinet office to help it form a mutual... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
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Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget
[ Engadget | 2013-01-08 00:00:00 UTC ]
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Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Doris Kearns Goodwin talks about her book 'Team of Rivals,' and what it was like to see her work come to life in Steven Spielberg's 'Lincoln.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-01 00:00:00 UTC ]
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Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
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Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget
[ Engadget | 2012-12-11 00:00:00 UTC ]
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Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Literature organisations in the North East have said they face difficult times with a combination... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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While many predicted Hurricane Sandy could follow in the footsteps of "Geronimo" and the Arab Spring--a shining moment for social media and citizen-journalism--Time turned to Instagram ahead of the storm. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-01 00:00:00 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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