When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 22/07/2011 - 09:32 Books-A-Million has bid for up to 35 US Borders stores in a last-minute offer to try and save part of the 40-year-old bookselling chain. The chain, which also runs stores under the names Books & Co., Bookland and Joe... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 15/07/2011 - 08:50 Borders could cease to exist by the end of next week although the retailer's lawyer said it has received other inquiries that could result in a takeover. On Wednesday a committee of unsecured creditors rejected a takeover... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Hearst staple Cosmopolitan is entering new territory in the digital realm with Cosmo For Guys, an exclusively digital offering available on the iPad August 1. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
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Publication Date: Tue, 21/06/2011 - 07:55 Stephen Fry, Victoria Wood and Christopher Eccleston are to star in an adaptation of Mary Norton's classic children's novel The Borrowers this Christmas. The 90-minute drama, penned by Merlin" writer Ben Vanstone and produced by Working Title... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week
[ Media Week | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 10:47 Crime writer David Hewson is to novelise the Bafta-winning Danish crime TV series "The Killing" for Pan Macmillan, following the publisher's acquisition of world novelisation rights. Acquiring editor Trisha Jackson said:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Publication Date: Fri, 27/05/2011 - 14:21 BBC Radio 4 is to broadcast an eight-hour dramatisation of Russian author Vasily Grossmans epic novel Life and Fate from 18th-24th September. Kenneth Branagh is to star in the adaptation, which will take over every drama slot on the station apart from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Liberty Media Corp. executives laid out their rationale for their surprise bid for Barnes & Noble Inc., touting the potential of the bookseller's Nook e-reader and the vast network of retail stores it can use to promote it. Continue reading at AllThingsD
[ AllThingsD | 2011-05-24 00:00:00 UTC ]
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John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. You might look at the experience we've had with Sirius XM, Malone told... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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