How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five... Continue reading at 'AdWeek'

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Other Publishing stories related to: 'How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms'


Penguin Press to publish Goodwin on England and identity

Penguin Press is to publish Matthew Goodwin's latest book This England: Nation, Identity and Belonging. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 18:27:54 UTC ]
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ACE 'just saved indie publishing', say presses

Indies The Bookseller has contacted have spoken of their "huge relief" after receiving funding from Arts Council England's £160m emergency coronavirus pot, though for many the grants are not a "fix-all". Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 06:53:54 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Firefly Press to publish 'powerful' YA debut about right-wing radicalisation

Independent YA and children's publisher Firefly Press will publish Grow by debut author Luke Palmer, described as a "powerful" novel on right-wing radicalisation.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 21:17:58 UTC ]
More news stories like this | News stories tagged with: #firefly press #ya debut #debut author #children's publisher


Ross MacKenzie | 'publishers north of the border seem to be growing in confidence'

Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 13:33:13 UTC ]
More news stories like this | News stories tagged with: #ten years #scottish children


Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Andersen Press to publish YA novel about Ada Lovelace

Andersen Press has acquired I, Ada, a new YA novel based on the early life of Victorian computer programmer Ada Lovelace, written by Julia Gray. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 13:54:37 UTC ]
More news stories like this | News stories tagged with: #andersen press #early life #ya novel


Fast-Growing Independent Publishers, 2020

Mango Publishing tops the list for the second year in a row, while other presses are finding their own paths to move ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #pay authors #e-book


Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Yale University Press London records revenue lift in 2019

Consolidated revenues for Yale University Press London and subsidiary Yale Representation stood at £7.9m for the year to end June 2019, up 3.4% on the previous year (£7.7m), according to the latest files at Companies House.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 17:39:34 UTC ]
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Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Orme promoted to Zaffre and Manilla Press publishing director

Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | News stories tagged with: #internship program #paul miller #separate entity—thenationfund #digital media #publishing companies