How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

Other Publishing stories related to: 'How Bookshop Windows Can Support Digital Promotion Campaigns'


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with: #charity set #free books


Bookshops could reopen 'at end of March'

Non-essential retailers in England could reopen as early as the end of March as part of an easing of lockdown restrictions, it has been reported. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 21:49:30 UTC ]
More news stories like this | News stories tagged with: #non-essential retailers #lockdown restrictions


HarperCollins donates 50,000 books to Covid-19 support projects

HarperCollins is donating 50,000 books to organisations supporting families during the Covid-19 crisis, including titles by Michael Morpurgo, Ant Middleton and David Walliams. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 05:16:31 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #including titles #michael morpurgo #ant middleton #david walliams #harpercollins


Five Religion Publishers Announce Promotions, Hires

The new year brought new roles and new hires to Nelson Books, WaterBrook & Multnomah, Convergent, Zondervan, and Herald Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #nelson books #waterbrook multnomah


Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
More news stories like this | News stories tagged with: #uk publishing


Clarke promoted to scout at Daniela Schlingmann

Sophie Clarke has been promoted to the role of scout at Daniela Schlingmann Literary Scouting.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 13:42:35 UTC ]
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Crime, Children's and YA Celebrity campaign categories unveiled for PPC Awards

This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with: #ppc awards #week unveiled


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Librarians flourish in lockdown with roll out of digital community activities

The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 23:06:43 UTC ]
More news stories like this | News stories tagged with: #local authorities


Thread to publish Friedan’s Feminine Mystique in digital first

Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 11:53:06 UTC ]
More news stories like this | News stories tagged with: #betty friedan #e-book


The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with: #bring books


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


Hamish Hamilton promotes Thompson and Chukwu after strong 2020 sales

Hamish Hamilton has promoted Hermione Thompson and Hannah Chukwu, with publishing director Simon Prosser hailing the best sales in at least a decade for the imprint in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 06:56:51 UTC ]
More news stories like this | News stories tagged with: #hannah chukwu #hamish hamilton #publishing director


The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin

Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
More news stories like this | News stories tagged with: #physical fair #covid-19 outbreak #book fair


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content


Stanfords Travel Writers Festival goes digital with Winn and Dalrymple

The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 04:31:56 UTC ]
More news stories like this | News stories tagged with: #william dalrymple #james naughtie


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with: #digital media


Tapas Sees Big Gains for Digital Comics

Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #mobile devices #generating revenue #announced plans


Walters promoted to senior literary agent at DLA

Nick Walters at David Luxton Associates has been promoted to senior literary agent and rights manager in recognition of his "outstanding contribution" to the agency over the years.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 12:55:15 UTC ]
More news stories like this | News stories tagged with: #outstanding contribution #literary agent