How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Barnes & Noble CEO steps down following dismal financial reports

Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recently announced #bookstore chain


Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #korea herald #sources told


Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Google Wins a Round in Book-Scanning Suit

A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #university libraries


Verse novel wins debut book award

Ros Barber's The Marlowe Papers, a novel written entirely in verse, wins the annual Desmond Elliott Prize for best debut novel. Continue reading at BBC News

[ BBC News | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marlowe papers #ros barber


Barber wins Desmond Elliott

Ros Barber's novel in verse The Marlowe Papers (Sceptre) has been named as the winner of the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ros barber


Prague Fair Report: Solidarity with Slovakia, VAT Hike, Amazon is Coming

With Slovakia as guest of honor, Book World Prague offered a gauge of the local book biz, where the recent hike of VAT to 15% has stifled book sales and Amazon is expected to open soon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vat hike


Daring World War II memoir may be a little too Hollywood

An investigation by historian Guy Walters in the Daily Mail published last week says author Joe Corry's memoir "simply isn't true."A sensational upcoming British spy memoir of World War II is replete with derring-do worthy of “Inglourious Basterds”: battlefield bravado, concentration camp... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk division #simon schuster #ian fleming #simply isn


Facebook to clone Flipboard next, report says

Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile service


Prizes: “Maggot Moon” Wins Carnegie, “Black Dog” Takes Kate Greenaway

Sally Gardner has won the prestigious Carnegie Medal for "Maggot Moon;" Levi Pinfold won the Kate Greenaway Medal, which awards excellence in illustration, for his picture book "Black Dog." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black dog #picture book #maggot moon #sally gardner


Dyslexic author wins book prize

Sally Gardner, a dyslexic author once branded "unteachable" at school, wins the prestigious Carnegie Medal for her book Maggot Moon. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sally gardner


Gardner and Pinfold win Carnegie and Greenaway Medals

Sally Gardner's children's book Maggot Moon has won the CILIP Carnegie Medal, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #greenaway medals #sally gardner


Schools reading contest: ebooks win

Nearly half the titles read by children in a national reading competition were consumed online, according to the charity Booktrust. Continue reading at BBC News

[ BBC News | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #charity booktrust #consumed online


Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital titles #physical books #uk authors


Icon title wins Sports Book Award

Independent publisher Icon Books has won the Times Sports Book of the Year Award with Steven Reid... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Bohane wins IMPAC award

The €100,000 International Dublin IMPAC award has gone to Kevin Barry for his "vivid... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kevin barry


Reprint for A M Homes after Women's Prize win

Granta is reprinting 60,000 copies of A M Homes' May We Be Forgiven after it scooped the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Esquire web revamp brings 37% traffic rise

Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week

[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monthly men


Ofqual's Pearson report delayed

Ofqual has delayed the report into its "investigation into the firewalls at Pearson between... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Model Railroader Launches Paid Video Site

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fertile ground