For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using ad-blocking software.People grew familiar with the concept of ad blockers and the ethical debate surrounding the issue as the software slowly spread across desktops. But ad blockers received a huge boost in profile and became a critical issue in mobile just a few weeks ago, when Apple included support for mobile ad blockers in iOS 9.While European publishers and broadcasters attempt to battle ad blockers in court, there's much that can be done within the advertising industry to meet the needs of consumers who crave a better digital experience, ads and all. Ad design in particular is evolving to meet the needs of a generation of cross-screen consumers with little incentive to block ads, given the right type of ad experience. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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The first edition of De Los|Reads features a new fiction book from Mario Vargas Llosa, a cookbook from Sandra A. Gutierrez, several memoirs and a book for children who aren't ready for bed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-16 05:37:22 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Simon & Schuster may not have been merged with Penguin Random House, but that doesn’t mean KKR’s acquisition of it is without cons. Continue reading at Book Riot
[ Book Riot | 2023-10-18 10:33:00 UTC ]
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In an October 2 filing, the plaintiffs argued that staying a federal judge's decision to enjoin HB 900 would "radically upend the status quo” and leave booksellers in a precarious position. But that is exactly where things stand, as an administrative stay issued by the Fifth Circuit effectively... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However, the EU General Court... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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The temporary hold, which is not based on the merits of the case, puts Judge Alan D. Albright's preliminary injunction on ice while the Fifth Circuit considers the state's bid to stay the injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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After nearly three weeks of waiting, federal judge Alan D. Albright delivered a 59-page written opinion holding that the controversial Texas law "misses the mark" by imposing a web of "unconstitutionally vague" requirements. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Judge Alan D. Albright said that he will grant a motion for a preliminary injunction to block Texas's controversial book ban law, which was due to take effect on September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company
[ Fast Company | 2023-08-29 04:00:00 UTC ]
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In the initial round of oral arguments over whether to block Texas's controversial book rating law, federal judge Alan D. Albright primarily challenged the state's position, and said he would issue a ruling before the law's September 1 effective date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
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A federal judge in Texas is hearing oral arguments on a high stakes motion filed by a coalition of booksellers and book industry advocates to block the state’s controversial new book rating law from taking effect on September 1. Attorneys for the state of Texas are asking the court to dismiss... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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When I began working on the design for the cover of Kyle Dillon Hertz’s debut novel The Lookback Window, I had two goals in mind: I wanted the book to be taken seriously, and I wanted to get it into the hands of readers who might not otherwise find it. Right from the beginning of […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-15 09:40:29 UTC ]
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Judge Timothy L. Brooks's 49-page opinion and order concluded that the law would "permit, if not encourage, library committees and local governmental bodies to make censorship decisions based on content or viewpoint," thus violating the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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