For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using ad-blocking software.People grew familiar with the concept of ad blockers and the ethical debate surrounding the issue as the software slowly spread across desktops. But ad blockers received a huge boost in profile and became a critical issue in mobile just a few weeks ago, when Apple included support for mobile ad blockers in iOS 9.While European publishers and broadcasters attempt to battle ad blockers in court, there's much that can be done within the advertising industry to meet the needs of consumers who crave a better digital experience, ads and all. Ad design in particular is evolving to meet the needs of a generation of cross-screen consumers with little incentive to block ads, given the right type of ad experience. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Attendees at the Digiday Publishing Summit Europe expressed unhappiness with Facebook and worry about coming enforcement of the GDPR. The post ‘Facebook has been a disaster for us’: Candid thoughts of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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'The European Union is a hard act to sell,' at times, says the Federation of European Publishers' Anne Bergman-Tahon on European publishers' view of Brexit. The post Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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A work by a Colombian author becomes one of the hot novels of London Book Fair; the Mediterranean 'The Girl on the Train' piques the interest of European publishers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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It's rare that you can ask publishers en masse what’s on their minds. But that’s precisely what we were able to do this week. The post ‘Fear and loathing in Lisboa’: What’s on the minds of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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European publishers and booksellers have welcomed the decision of the European Commission to allow VAT to be reduced on ebooks, with sales now bound to go up, according to booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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The Court of Justice of the European Union has ruled that lending of ebooks and physical books should be treated the same. Publishers immediately objected to the decision, fearing unrestricted ebook lending would cut into revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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In June 1975, ahead of the previous European Union referendum on whether the United Kingdom should remain in the European Economic Community, publisher George Weidenfeld argued that the “close connections between British and European publishers and retail organisations” would be “valuable to the... Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company... Continue reading at PC World
[ PC World | 2016-06-24 00:00:00 UTC ]
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The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday
[ Digiday | 2016-06-11 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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