How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned a thriving events business and even its own print magazine. Click to learn how it happened. The post How a digital brand proved that print media isn’t Roadkill appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-10 00:00:00 UTC ]
News tagged with: #print magazine

Other Publishing stories related to: 'How a digital brand proved that print media isn’t Roadkill'


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule


Tantor Media: More than Audio

Tantor Media’s decision last year to begin publishing print books to augment its audiobook and ebook titles has paid dividends, helping to boost total company sales in a number of ways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook titles #paid dividends


Fairfax axes BRW print edition

Fairfax Media will stop printing BRW magazine but offer its content for free online, as the brand transitions into a digital property.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #free online #digital property


When The Internet Isn't Awful: What You Can Learn From The Heartbreaking, Inspiring Messages From CaringBridge

The Internet can often feel like a cesspool of bad intentions, casual cruelty, and hopeless ignorance. Which is why a social networking site like CaringBridge, which allows sick people and their families to give their communities updates on their illnesses, gives us hope for humanity. The site... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long time


FutureBook Shortlists Five for “Most Inspiring Digital Person”

Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook shortlists #richard nash #dominique raccah #charlie redmayne #john sargent


From E–Commerce To Cyberattacks, An Atlas Of The Digital Universe

Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company

[ Fast Company | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional means #big books #facebook users #cyber attacks


Smith to Contec: 'Move beyond digital'

John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
More news stories like this |


No More Late News: Financial Times Moves to One Print Edition Daily

The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher focuses #digital products #multiple editions #vice versa


Fewer, Smaller Media Acquisitions in 2013

M&A activity for media continued to drag through the third quarter as wariness over market conditions hung over potential buyers. The $21.9 billion Publicis/Omnicom merger drove industry averages up considerably, but underlying deal value declined 23 percent year-over-year to $43 Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ma activity #potential buyers


Frankfurt Book Fair 2013: The Digital Spotlight

Read the complete Frankfurt Book Fair 2013 Digital Spotlight in this Scribd reader Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribd reader


Brazil at the Digital Tipping Point

In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big story #digital books


In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age

[ Advertising Age | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention #account executives #herald sun #united kingdom #latin america


Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
More news stories like this |


Cottages & Gardens Launches New Print Publication in San Francisco

Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publication


Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune


Scribd, HarperCollins deal casts long digital shadow

Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York

[ Crains New York | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #message directly #forrester research #attractive option


Fairfax Media to cut journalist jobs

Fairfax Media will shed at least 45 jobs across its publishing units amid continued challenging advertising markets.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media


Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media


Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast