How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned a thriving events business and even its own print magazine. Click to learn how it happened. The post How a digital brand proved that print media isn’t Roadkill appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-10 00:00:00 UTC ]
News tagged with: #print magazine

Other Publishing stories related to: 'How a digital brand proved that print media isn’t Roadkill'


Native advertising is the new paywall in media economics - but is it here to stay?

Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
More news stories like this |


Old media find their footing

The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York

[ Crains New York | 2014-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing options #huffington post #business insider #paying subscribers #flip side


PW Online and On Air: PW’s Digital Year in Review

Last year was a great year for PW online. We added new podcasts and newsletters, made a ton of friends on Twitter and Facebook, and have had the busiest year ever at publishersweekly.com. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw online #great year #busiest year


Printed book sales fall almost £100m in 2013

The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller

[ The Bookseller | 2014-01-03 00:00:00 UTC ]
More news stories like this |


Kensington Buys Digital Pub, Lyrical Press

Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lyrical press #kensington publishing #erotic romance #science fiction


Sales of Print Units Slipped in 2013

Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #nielsen bookscan


Are Print Books Becoming Objets d’art?

The survival of print books depends on producing physical books you want to own as well as read. One fine example: J.J. Abrams' and Doug Dorst’s bestseller 'S.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books


Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #digital revolution #digital studio #digital sites


Lion Stone: Artisanal Books in a Digital Age

A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


The Best Brand Content of 2013

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday

[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal


Digital Census shows sales still growing

The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #annual tracker #book business


6 Media Tech Predictions for 2014

From big data to responsive design to the next iOS, technology has become inextricably linked to publishing. No one has a perfect model for it yet though. In many cases, content has raced ahead of monetization. In other instances, it's reversed. Neither side is stopping to wait for the other to... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #responsive design #inextricably linked


Obama's half-brother's memoir may prove controversial

Mark Obama Ndesandjo's book will reportedly detail abuse, beatings from the father he and the president shared. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-20 00:00:00 UTC ]
More news stories like this |


Bestsellers, Social Media and Humor as a Path to God

As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bestselling author #james martin #mass media


Digital Census available now

The Bookseller's Digital Census is now available for purchase by non-subscribers, and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census


DC Releases a Choose Your Own Adventure-Style Digital Comic About Batman

If you loved choose your own adventure books as a child - the ones where you had to turn to page 34 to ride the unicorn or page 75 to enter the Cave of Time - you may find the narrative format of the latest DC Comics digital graphic novel familiar. Today, DC launched Batman: Arkham ...     Continue reading at Wired

[ Wired | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc releases #time -


Comixology Brings French Digital Comics to U.S., Canada

Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this |


UK Startups Celebrate Innovation at Impromptu Digital Xmas Fair

On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short notice


Online start-up branches out into print

An online start-up in south London is launching a crowdfunded print version tomorrow. The Croydon Citizen is publishing a free news magazine, which will be distributed at the borough's railway stations and main shopping areas.Editor-in-chief James Naylor says the 16-page magazine, which will be... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular belief #local news #highly engaged #editorial team


Guardian News & Media appoints David Pemsel as deputy chief executive

Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key role #michael bloom #previously worked #global strategy