How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'

I was always drawn to Mariah Carey’s music. After reading her memoir, I understand why.

“The Meaning of Mariah Carey” gets to the essence of one of the most successful singers of our time. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 14:00:00 UTC ]
More news stories like this | News stories tagged with: #mariah carey

Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt

The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
More news stories like this | News stories tagged with: #post germany #frankfurt appeared #digital hub #online activities #frankfurter buchmesse #frankfurt book fair #springer nature

PW Inks Distribution Deal for Digital Archive

East View Information Services will now distribute the 'Publishers Weekly' Digital Archive. The archive is composed of 7,500 past issues of 'PW' with more than 650,000 fully searchable pages. It includes 435,000 book reviews beginning in the 1940s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital archive

Whitaker-Jones joins Watkins Media

Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 23:38:29 UTC ]
More news stories like this | News stories tagged with: #publicity manager #publicity team

Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
More news stories like this | News stories tagged with: #public libraries #national library #united kingdom #british library #library sector

The Book That Changed My Life: Giving Voice to the Divine, Inexplicable Ocean

In the early summer of 1994, I walked into Alice’s Bookshop in North Carlton; a small shop in an old terrace on a straight boulevard that runs north out of Melbourne, Victoria. Being so close to the venerable sandstone of Melbourne University, there’s an old-fashioned gravity about the place.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-24 08:48:13 UTC ]
More news stories like this | News stories tagged with: #giving voice #early summer #small shop #bookshop

PRH UK sends staff home as government gives new Covid guidance on the workplace

UK staffers at Penguin Random House have already been told they should again work from home if they can, following the step-change in government guidance as coronavirus infection rates rise. Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 00:00:21 UTC ]
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Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew

Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #bookseller

Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with: #similar scheme #digital media

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this | News stories tagged with: #media organizations #payment terms #digital content

Frankfurter Buchmesse Announces Details of Its Digital Professional Program

The planning team in Frankfurt begins to release details of its programming for publishing professionals, with several strands of participation. The post Frankfurter Buchmesse Announces Details of Its Digital Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 11:30:01 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #frankfurter buchmesse

Daunt Gives B&N Update at BISG Annual Meeting

To survive in the age of Amazon, B&N CEO James Daunt said bookstores "need to look good and have great books and passionate booksellers" in an interview with BISG executive director Brian O'Leary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #great books

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

A Scientist Tries to Understand Her Family Problems Through Mice

Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature

[ Electric Literature | 2020-09-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #yaa gyasi #transcendent kingdom #electric literature #debut novel

Seven West Media reportedly begins cancelling contract with Cricket Australia

Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:30:20 UTC ]
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Offil, Osman and Cleeves feature in first digital Durham Book Festival

Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 10:23:16 UTC ]
More news stories like this | News stories tagged with: #richard osman #ann cleeves #book festival

Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation

COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
More news stories like this | News stories tagged with: #digital evocation #exhibition hall #physical exhibition #frankfurter buchmesse