Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday for firing the site's travel writer, Imani Bashir, without severance pay after finding that it was unable to continue employing her as a non-U.S. resident. In a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
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Twenty-five of the 1,314 financial sponsors of Borderlands Books in San Francisco were among the signatories to an open letter addressed to owner Alan Beatts, demanding that he relinquish ownership of the store in light of disturbing allegations recently made against him by an ex-girlfriend and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
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Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:24:42 UTC ]
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Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
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With the 2020 Prix Voltaire winner losing a key author under safety concerns, the International Publishers Association appeals to Hanoi for restraint. The post IPA, PEN America Blast Vietnam’s ‘Crackdown on Independent Media’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-16 13:45:34 UTC ]
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Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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It has been a TV film, a play and now the chef's memoir has been adapted to help a local theatre. Continue reading at BBC News
[ BBC News | 2020-07-06 23:02:05 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 19:32:20 UTC ]
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Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age
[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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