How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'

How (and Why) to Spring Clean Your Digital Book Clutter

Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot

[ Book Riot | 2020-12-24 11:32:00 UTC ]
More news stories like this | News stories tagged with: #kindle #digital book

To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ve loved #book series #children's book

Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |

When these animals talk, listen: Audiobooks give voice to a cat, a horse, a sheep and others

Tales like ‘The Travelling Cat Chronicles’ and ‘Tarka the Otter’ offer a unique perspective. Continue reading at The Washington Post

[ The Washington Post | 2020-12-14 17:11:48 UTC ]
More news stories like this | News stories tagged with: #unique perspective

Kimberly Drew and Jenna Wortham on Social Media, Black Futurity, and the Archive

Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #black culture #literary hub #anthology

Children's Author Presentations Go Digital

We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #author presentations #ve gathered

Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

Pitch Update: Kopparberg shortlist revealed; Glenlivet searches for global digital agency

Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week

[ Media Week | 2020-12-03 14:49:45 UTC ]
More news stories like this | News stories tagged with: #digital media

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week

[ Media Week | 2020-12-03 09:34:13 UTC ]
More news stories like this | News stories tagged with: #digital media

Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge

The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
More news stories like this | News stories tagged with: #holiday season #audiobook

Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
More news stories like this | News stories tagged with: #book coming #transgender people #ban books #publisher announced #penguin random house

Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories

Jane Smiley’s new novel gives voice to her favorite animal, the horse

‘Perestroika in Paris’ may star a talking horse, but it’s a story about humanity, too. Continue reading at The Washington Post

[ The Washington Post | 2020-12-01 13:00:00 UTC ]
More news stories like this | News stories tagged with: #talking horse #jane smiley

Nonprofit Publishers Seek Help on Giving Tuesday

The first Tuesday after Thanksgiving is a chance for such small presses as Archipelago and Haymarket to ask readers for the financial support that keeps their businesses alive and thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #giving tuesday #small presses #financial support

BBC Radio 4 adaptation of Gaiman's fairytale to be released as digital download

BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 14:33:55 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #digital download

Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners

Benjamin Dean | 'I did want to be able to write something that I could almost ‘give’ to my younger self'

When Benjamin Dean began to pursue his dream of writing fiction, he did not expect his début to be a novel for children. “I never really anticipated writing for children at that time,” he tells me, speaking on the phone from his London home. His middle-grade novel Me, My Dad and the End of the... Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 14:11:48 UTC ]
More news stories like this | News stories tagged with: #writing fiction #début #london home

Chicago High School Students Get Free Digital Access to Obama's 'A Promised Land'

All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #promised land #digital audio #e-book

Red Wheel/Weiser, Dreamscape Media Partner Up on Red Wheel Audio

Red Wheel/Weiser, a publisher of titles on mind-body-spirit and the occult, is joining with Dreamscape Media, an audio book production house and distributor, to launch Red Wheel Audio, a multi-year audiobook program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #red wheel/weiser #dreamscape media #audiobook #audio book

Children's Books Ireland to give 6,000 titles to children

Children’s Books Ireland is giving 6,000 books to children in the run-up to Christmas, supported by the Arts Council and KPMG. Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 20:52:56 UTC ]
More news stories like this | News stories tagged with: #books ireland #arts council