How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'


Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week

[ Media Week | 2023-01-09 10:49:09 UTC ]
More news stories like this | News stories tagged with: #hearst


OverDrive Digital Library Circulation Grew 10% in 2022

The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital resources #libraries


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit


BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
More news stories like this | News stories tagged with: #fingers crossed #digital life #sound effects #communicate directly #digital content


12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with: #make sense #digital lives #short stories


Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian

[ The Guardian | 2022-12-22 01:17:18 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


Scholastic Posts Second-Quarter Double-Digit Gains in Sales and Earnings

A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #children's book


The best digital gifts to send your friends and family

Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget

[ Engadget | 2022-12-14 14:18:30 UTC ]
More news stories like this | News stories tagged with: #digital manga #devices simultaneously #text message #great choice #manga #audiobook #libraries


Digitizing Its ‘Christmas Books’: Cambridge University Press

Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


Robin Coste Lewis on Giving the Reader a Poetic Experience

Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
More news stories like this | News stories tagged with: #lit hub #national book award


Vox Media Will No Longer License Chorus, Its CMS Software

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek

[ AdWeek | 2022-12-09 19:51:02 UTC ]
More news stories like this | News stories tagged with: #vox media #york magazine #digital media


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #good thing #media companies


Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #book publishing


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cut costs


How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Frankfurt’s News Conference: A ‘Necessary Understanding’

The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #news conference #frankfurter buchmesse


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher