How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'


Vice Media reportedly headed for bankruptcy

Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian

[ The Guardian | 2023-05-02 14:10:53 UTC ]
More news stories like this | News stories tagged with: #tv company #media layoffs #vice tv #sale talks #$6bn 5bn #news publisher


Share the Joy of Giving—and Receiving—Books as Gifts, by The Editors of WLT

Share the Joy of Giving—and Receiving—Books as Gifts, by The Editors of WLT News and Events [email protected] Mon, 05/01/2023 - 15:39 Isobelle Ouzman, Peace for Ukraine (2022; detail), miniature plain paper journal, ink, color pencils, art knife,... Continue reading at World Literature Today

[ World Literature Today | 2023-05-01 20:39:57 UTC ]
More news stories like this | News stories tagged with: #ll announce #libraries


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with: #digital media


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


‘I didn’t give permission’: Do AI’s backers care about data law breaches?

Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian

[ The Guardian | 2023-04-10 09:10:17 UTC ]
More news stories like this | News stories tagged with: #stable diffusion #personal data #copyright laws #latest generation #european parliament #libraries


How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with: #digital media


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media


School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
More news stories like this | News stories tagged with: #nielsen


Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #borrowed time #internet archive


Another Prince Harry book? 'Spare Us!' gives his memoir the parody treatment

Prince Harry's tell-all memoir 'Spare' is getting a parody spoof with 'Spare Us! A Harrody' to be released next month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-23 19:59:45 UTC ]
More news stories like this | News stories tagged with: #prince harry #memoir


Queer Villains Are Vital to Understanding Queer History

Whether or not you’ve watched season 2 of The White Lotus, Mike White’s anthology series, you’ve witnessed Jennifer Coolidge’s frenzied intonations onboard a yacht: “These gays, they’re trying to murder me!” Coolidge plays Tanya, a wealthy woman who finds herself at the center of a conspiracy to... Continue reading at Electric Literature

[ Electric Literature | 2023-03-21 11:05:00 UTC ]
More news stories like this | News stories tagged with: #white lotus #anthology series #electric literature #anthology


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
More news stories like this | News stories tagged with: #digital media


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


New Aussie drama Bad Behaviour gives us a complex portrayal of girlhood and queer stories

Stan’s new series adapted Rebecca Starford’s memoir gives brutal and honest insight into the consequences of bullying. Continue reading at The Conversation

[ The Conversation | 2023-02-17 02:14:58 UTC ]
More news stories like this | News stories tagged with: #memoir


Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
More news stories like this | News stories tagged with: #bologna book #book fair