Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Science fiction made me want to be a writer. As a child in the ‘90s I read Interstellar Pig because my older sister loved it, and that’s when it started—a lifelong obsession with alternate universes, aliens, time travel, dystopia; a compulsion to read and eventually tell stories to make sense of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian
[ The Guardian | 2023-12-11 06:44:11 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
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Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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A semi-serious discussion of the study "She's Got Legs: Longer Legs in Female Comic Book Characters Correspond to Global Preferences." Continue reading at Book Riot
[ Book Riot | 2023-11-28 11:31:00 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian
[ The Guardian | 2023-11-18 13:00:21 UTC ]
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12 Books for Tolerance and Understanding (2023), by The Editors of WLT Lit Lists [email protected] Tue, 11/14/2023 - 14:07 For years, a prognostication by Johann Wolfgang von Goethe appeared on the masthead page of World Literature Today: “These... Continue reading at World Literature Today
[ World Literature Today | 2023-11-14 20:07:42 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek
[ AdWeek | 2023-11-09 16:29:51 UTC ]
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The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Jon Favreau, Jon Lovett, and Tommy Vietor, who host the popular politics podcast 'Pod Save America,' will publish their debut book with their Zando imprint, Crooked Media Reads, next June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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“Like the dead‑seeming, cold rocks, I have memories within that came out of the material that went to make me. Time and place have had their say.” So begins with an intense, undeniable beauty the memoir of one of America’s great writers, Zora Neale Hurston. I read her 1942 autobiography, Dust... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-05 09:00:52 UTC ]
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The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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#integrated marketing
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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