With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-20 00:00:00 UTC ]
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Time Inc. has named Brendan Ripp publisher of Sports Illustrated and its website SI.com, the company said Thursday. He succeeds Frank Wall, who is leaving Time Inc. for a job with Turner Sports.A 14-year veteran of Time Inc., Mr. Ripp was most recently VP-sales and marketing at Fortune magazine.... Continue reading at Advertising Age
[ Advertising Age | 2014-01-17 00:00:00 UTC ]
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Eighty California indies are signed up to participate in the statewide California Bookstore Day on May 3, 2014, featuring exclusive publisher titles for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Gollancz will publish a sequel to Inside HBO’s Game of Thrones, covering the making of the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
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A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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For the first time the Zee Jaipur Literary Festival (JLF) has introduced a professional program to discuss the ongoing challenges to book publishing in India. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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Eksmo, Russia's leading publishing company, has officially taken over its main rival AST, bringing the country even closer to consolidation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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Much like last year, in 2014 the publishing world will continue to navigate change as the digital world absorbs print editions and dilutes subscription fees. In this ever-changing cyber landscape, one thing is for certain: publishers must identify ne ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-16 00:00:00 UTC ]
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A new report by the Department for Culture, Media and Sport (DCMS) has shown that the publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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Publishers and startup entrepreneurs came together on two separate panels at Digital Book World to discuss forging relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Australian publisher Allen & Unwin has bought a majority share in Atlantic Books, following a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-14 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Web privacy tips, vanilla pollination, robot law, big book data, and the children of a Moscow garbage dump. Continue reading at The Atlantic
[ The Atlantic | 2014-01-14 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Rhondda Cynon Taf has approved budget plans that will see more than half of its 26 libraries... Continue reading at The Bookseller
[ The Bookseller | 2014-01-09 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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