With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
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Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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Celebrating great writing by women and taking it to a wider audience than ever before are the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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#baileys women
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"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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#random house
A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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Hodder & Stoughton imprint Yellow Kite is to publish blogger Ella Woodward’s cookbook... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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#post time
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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#high quality
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WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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Currently soliciting crowdfunding, scheme hopes to transpose website's 2.6bn words onto paper for touring exhibitionIt would run to over a million pages, featuring more than four million articles by 20 million volunteers: an "record-breaking" new project to turn Wikipedia into 1,000 books has... Continue reading at The Guardian
[ The Guardian | 2014-02-20 00:00:00 UTC ]
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#successful eventually
Kotobi.com, a major new Arabic ebookstore launched at this year's Cairo Book Fair, has potential to be a gamechanger for publishing in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-20 00:00:00 UTC ]
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#early success
A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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#blogging platform
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Sheffield City Council has approved plans to slash its library funding and leave only 12 of its... Continue reading at The Bookseller
[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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