Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian
[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian
[ The Guardian | 2014-06-27 00:00:00 UTC ]
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Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age
[ Advertising Age | 2014-06-26 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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J.K. Rowling's bestseller 'The Silkworm' – previously unavailable to Amazon customers – can now be ordered, although shipping time is still slow. 'The Silkworm' is published by Hachette, with whom Amazon is currently involved in a dispute. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
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Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company
[ Fast Company | 2014-06-18 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Simon Scarrow is “leading the charge in redefining what it means to be an author brand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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To promote Rainbow Rowell’s upcoming UK tour, jewellery company Tatty Devine is selling a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Nonfiction house Square One Publishers is breaking into the true crime category with a hybrid nonfiction work that looks at the relationship between Sherlock Holmes creator Sir Arthur Conan Doyle and the legendary serial killer, Jack the Ripper. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-09 00:00:00 UTC ]
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