Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad industry’s most important festival, lucky you. But also, brace yourself for a lot of self-promotional advertising clichés. Here are some actual tweet excerpts from agencies, consultancies and brands at Cannes: “we’re all about reinventing experiences” ... “we will host high-level purpose engagements” … “we believe brands can be a force for good and a force for growth.” And yada yada yada. Over five days, the Cannes Lions International Festival of Creativity will host 300-plus talks and workshops, and 600-plus speakers. It’s a lot, but Ad Age has a team of reporters on the ground to figure out what’s interesting or important (as opposed to just jargony.) Here’s the link where you can keep up on the latest Cannes news. First up: On Cannes' opening day, Unilever explained why it’s been giving its marketers and agency folks voluntary DNA tests. As Ad Age’s Jack Neff writes, “The idea is to help marketers and agency people break down stereotypes about other people by learning how diverse they are themselves.” And in turn, to make stronger, less stereotypical creative work. Cannes deal-making: “WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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#simon dumenco
#forwarded email
Publishing Perspectives will again publish full-color, tabloid-format print editions during the Frankfurt Book Fair. Got a story to tell? Let us know. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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Ellora’s Cave CEO Patty Marks confirmed the house is downsizing in the wake of what she described as "drastic" and unexplained declines in its ebook sales via Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Popular Scandinavian authors including Jo Nesbø and Stieg Larsson drive growing domestic demand for translated booksBritish readers are devouring foreign fiction in record numbers amid a mini-boom in translated novels, inspired by the success of Scandinavian authors such as Jo Nesbø.Among a... Continue reading at The Guardian
[ The Guardian | 2014-08-24 00:00:00 UTC ]
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In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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The director of digital sales and channel development at Penguin Random House is to join Hachette... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Based out of London, Ben Wright, formerly of PRH, will oversee the new publisher's new group international sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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About 25% of the sales of a Holt memoir by a debut author have been in Iowa's bookstores, due to the heroic efforts of a Decorah bookseller Kate Rattenborg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-15 00:00:00 UTC ]
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World
[ PC World | 2014-08-14 00:00:00 UTC ]
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An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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#september issue
Google's Chromebook is on the up and up, according to the latest report published by analyst firm Gartner. This year, Gartner estimates that total Chromebook sales will hit 5.2 million, which is up 79 percent from 2013. Looking further out to 2017, the number of units sold should reach 14.4... Continue reading at Betanews
[ Betanews | 2014-08-13 00:00:00 UTC ]
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Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Bookstore sales for the first six months of 2014 were down 7.9% compared to the same period last year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Sales of Russian books in the Ukraine have plummeted in 2014 and the Ukrainian government is looking at passing legislation to curtail imports further. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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