Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad industry’s most important festival, lucky you. But also, brace yourself for a lot of self-promotional advertising clichés. Here are some actual tweet excerpts from agencies, consultancies and brands at Cannes: “we’re all about reinventing experiences” ... “we will host high-level purpose engagements” … “we believe brands can be a force for good and a force for growth.” And yada yada yada. Over five days, the Cannes Lions International Festival of Creativity will host 300-plus talks and workshops, and 600-plus speakers. It’s a lot, but Ad Age has a team of reporters on the ground to figure out what’s interesting or important (as opposed to just jargony.) Here’s the link where you can keep up on the latest Cannes news. First up: On Cannes' opening day, Unilever explained why it’s been giving its marketers and agency folks voluntary DNA tests. As Ad Age’s Jack Neff writes, “The idea is to help marketers and agency people break down stereotypes about other people by learning how diverse they are themselves.” And in turn, to make stronger, less stereotypical creative work. Cannes deal-making: “WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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#adrianne pasquarelli
#simon dumenco
#forwarded email
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Sales of adult trade books fell 7.8% in November compared to November 2013, while sales in the children/young adult segment rose 14.1%, according to AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
Poland's top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace. The post Poland’s Top Online Bookseller For Sale, Consolidation Looms appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-03 00:00:00 UTC ]
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#post poland
PW speaks with the three big winners of the ALA's Youth Media Awards, about what they were doing when the committee placed the call that changed their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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The Millbrook, N.Y., bookstore, toy store, and art gallery, which opened on New Year’s Day 1988, is the latest indie to go on the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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#merritt bookstore
#toy store
#art gallery
Apple has recorded a quarterly net profit of £18bn for its first fiscal quarter, said to be the biggest ever for a public company. The company’s results, for the quarter ending 27th December 2014, also showed quarterly revenue of £74.6bn, up 29% from $57.6bn in the same period the year... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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#digital publishers
#raise prices
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For the full year, sales increased 20% to $88.99 billion at Amazon, but the company had a net loss in the year of $241 million compared with net income of $274 million in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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After three weeks of declines at the start of 2015, the print book market has bounced back, with sales up 3.5% week-on-week and tills ringing in £23.2m across 2.9m book sales. In the seven days ending 24th January, sales jumped 3.5% with book buyers spending just over £794,000 more last week... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Sales of Scotland’s first pro-independence daily paper falls to 15,000 – a quarter that of launch edition – but publishing group remains committed to investing in the titleSales of the National have fallen below 20,000 as the novelty of Scotland’s first pro-independence daily newspaper appears... Continue reading at The Guardian
[ The Guardian | 2015-01-27 00:00:00 UTC ]
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Editor John Micklethwait departs on a high. But print circulation may never be so high - nor fortunes quite so serene – againYou used to judge successful editors by a simple test. How many copies did they sell on day one, and how many on their last day in the chair? Plus, of course, parallel... Continue reading at The Guardian
[ The Guardian | 2015-01-25 00:00:00 UTC ]
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#bloomberg news
WH Smith has released its interim results covering the Christmas period, revealing that group sales were down 2% like-for-like. As usual, WH Smith Travel performed better than its High Street stores, with like-for-like sales up 2% and total sales up 7%, with particular improvements at large... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Egmont Publishing, which put its U.S. division up for sale in October, has announced plans to close the unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Has the editor of The Bookseller compared the fall of print sales of adult fiction since 2009 by more than £150m with the massively declined budgets of public libraries over the same five-year period (The writing’s on the wall for adult fiction in print, 14 January). This is also conditioned by... Continue reading at The Guardian
[ The Guardian | 2015-01-19 00:00:00 UTC ]
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#actual book
Hundreds of Britons queue overnight to buy first copies of satirical weekly to be published since last week’s Paris attacks• Charlie Hebdo ‘survivors’ issue reviewedHundreds of people queued for hours outside newsagents and bookshops across the UK to buy copies of the first issue of Charlie... Continue reading at The Guardian
[ The Guardian | 2015-01-16 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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