Hearst UK chief Anna Jones on the enduring power of print magazines

Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old, high-society magazine can sustain readers in the US, chances are it might sell a few copies in the UK too – a country where a phrase such as “What to wear riding” is still click-fodder for the upper crust.Nevertheless, it was a brave move by Anna Jones, the recently installed CEO of Hearst UK, to launch Town and Country last May, with circulations falling fast and the future of magazines looking ever more uncertain.We have quite a number of titles that are selling more year-on-year. I think all of our titles have a future in print. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-01-28 00:00:00 UTC ]
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