Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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With Virus Resurgent, PRH Extends Open License for Online Readings Through March, 2021

With the Covid-19 pandemic resurgent around the globe, Penguin Random House this week announced that it is extending its Open License for online story time and read-aloud videos through March 31, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #week announced #online readings

How Trump has turned the presidency into an arm of his own business

Forbes staff writer Dan Alexander argues the president has grotesquely abused public power for private gain. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 12:00:00 UTC ]
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After losing two loved ones to covid-19, I turned to books. Here are 15 titles that helped me cope.

A selection of memoirs and novels that can help connect and lift us through these scary and sad times. Continue reading at The Washington Post

[ The Washington Post | 2020-10-07 05:22:15 UTC ]
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Selfies Adds Kids' Category, Announces 2021 Dates

The U.S. Selfies book awards, which recognize self-published authors, has added a children’s prize to go along with its adult fiction award. The 2021 awards submission period opens on January 1, 2021, and closes the night of March 1, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #books imprint #bestselling author #publishing program #thomas nelson

‘Goodfellas’ turned 30 this year. ‘Made Men’ explores its lasting influence.

Martin Scorsese’s 1990 film was far from a surefire hit, but it cemented his legacy. Continue reading at The Washington Post

[ The Washington Post | 2020-09-24 12:03:35 UTC ]
More news stories like this | All news stories tagged with: #martin scorsese

Apparently, the White House turned the routine review process for Bolton’s book into a huge mess.

When John Bolton was preparing to publish The Room Where It Happened, his memoir of serving in the Trump White House, he and his legal team took the routine step of submitting it for review at the National Security Council. It was Ellen Knight’s job to oversee that process, as she had done... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-23 20:07:06 UTC ]
More news stories like this | All news stories tagged with: #memoir #legal team #john bolton

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | All news stories tagged with: #jason bartholomew #brand identity

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
More news stories like this | All news stories tagged with: #news corp #daniel andrews #front page #victorian premier

He investigated Clinton and Trump. Then the Justice Department turned on him.

Review of ‘Compromised: Counterintelligence and the Threat of Donald J. Trump’ by former FBI agent Peter Strzok Continue reading at The Washington Post

[ The Washington Post | 2020-09-05 13:00:27 UTC ]
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Former NRA Executive Turns Crosshairs On Wayne LaPierre In New Book

Joshua Powell, former second in command at the National Rifle Association, said the gun group caters "to the extreme fringe." Continue reading at The Huffington Post

[ The Huffington Post | 2020-09-03 17:27:20 UTC ]
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How to turn your internship into a job

Harper Inspire's marketing and publicity manager Bengono Bessala – who first started working at the company as a trainee and is now a 2020 Rising Star – shares her top tips for securing a job after an internship.​   Continue reading at The Bookseller

[ The Bookseller | 2020-09-03 07:33:01 UTC ]
More news stories like this | All news stories tagged with: #top tips #started working #harper inspire

How Librarians Helped Invent the YA Category of Books

A look back in history to how YA librarians and libraries helped create the young adult category of books for teens. Continue reading at Book Riot

[ Book Riot | 2020-08-31 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #ya category

Green Eggs and Shoes: Dr. Seuss Licenses Footwear

With more books' imagery planned for coming years, the Skechers-Dr. Suess agreement starts with 'The Cat in the Hat' in Europe and North America. The post Green Eggs and Shoes: Dr. Seuss Licenses Footwear appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-28 16:07:21 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #coming years #green eggs

Third-party sellers able to compete for Amazon's buy button from January 2021

Third-party sellers selling "new condition" books will be able to bid for Amazon's buy button in the UK from January 2021, the retail giant has confirmed.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 16:41:34 UTC ]
More news stories like this | All news stories tagged with: #retail giant #buy button #third-party sellers

Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
More news stories like this | All news stories tagged with: #hearst #hearst uk #sky news

How Hearst UK’s e-commerce revenue grew 322% during the second quarter

Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this | All news stories tagged with: #hearst #good housekeeping #hearst uk

Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe

The Seuss summer is an expansive one in Europe as Slovakia, Albania, and Germany open new licensing deals with the famous brand. The post Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-20 17:45:59 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #licensing deals #post dr #europe appeared

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | All news stories tagged with: #digital media #biggest brands #programmatic advertising