As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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Cleveland bookstore to reopen; Omaha gets a new pop-up; inside Nashville's Parnassus Books; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
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New bookstores planned for Ohio and New York; a California couple launch a mobile bookstore; visiting three of Washington state's indies; a bookstore's Hillary Clinton video goes viral; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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New bookstores to open in Rhode Island and Virginia; the Seattle Mystery Bookstore to close, a list of gay bookstores around the world; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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The writer discovered that his ‘perfect novella’ was all in his mind. It’s a story that is somehow fitting for the times in which we liveIt’s been a busy few days in the literary world, what with the release of this year’s Man Booker shortlist following the recent longlist announcement for its... Continue reading at The Guardian
[ The Guardian | 2017-09-17 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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From the Japan Times: The Kyoto DDD Gallery's exhibition of Kouga Hirano's work includes his book covers for Shobunsha, a 30-year body of designs. The post The Art of Books: An Exhibition of Shobunsha’s Star Cover Designer Kouga Hirano appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-14 00:00:00 UTC ]
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New bookstores are opening in Los Angeles, Chicago and Grand Rapids; the beloved Chicago bookstore cat facing unemployment; how books affect the U.K. economy; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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The Times Literary Supplement has become the official media partner of The Republic of Consciousness Prize for Small Presses. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff
[ Stuff | 2017-09-08 00:00:00 UTC ]
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It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World
[ PC World | 2017-09-07 00:00:00 UTC ]
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A new store tries to crowdsource working capital; a Minnesota indie preps for its grand opening; Germany gives $1 million to booksellers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Parnassus Books adds an airport outlet; new bookstores open in Indiana and North Carolina; an Iranian bookstore in Los Angeles closes; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-31 00:00:00 UTC ]
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The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
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New bookstores opening in Alaska and Michigan; Florida bookstore to close; why Japan lacks bookstores; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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