Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with: #breaking news #major investment #single location #ll pay #online platforms

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Bookstore News: September 27, 2017

A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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What a Hearst Acquisition of Rodale Would Mean for Magazineland

New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age

[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
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Obama tried to give Mark Zuckerberg a wake-up call over fake news on Facebook

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[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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Bookstore News: September 25, 2017

Cleveland bookstore to reopen; Omaha gets a new pop-up; inside Nashville's Parnassus Books; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
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Bookstore News: September 22, 2017

New bookstores planned for Ohio and New York; a California couple launch a mobile bookstore; visiting three of Washington state's indies; a bookstore's Hillary Clinton video goes viral; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Bookstore News: September 20, 2017

New bookstores to open in Rhode Island and Virginia; the Seattle Mystery Bookstore to close, a list of gay bookstores around the world; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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High-end digital publishers discover a new platform: print

In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
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Ian McEwan’s ‘lost’ book is a more beguiling form of fake news | Hephzibah Anderson

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[ The Guardian | 2017-09-17 00:00:00 UTC ]
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Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

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[ AdWeek | 2017-09-15 00:00:00 UTC ]
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The Art of Books: An Exhibition of Shobunsha’s Star Cover Designer Kouga Hirano

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[ Publishing Perspectives | 2017-09-14 00:00:00 UTC ]
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Bookstore News: September 13, 2017

New bookstores are opening in Los Angeles, Chicago and Grand Rapids; the beloved Chicago bookstore cat facing unemployment; how books affect the U.K. economy; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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TLS and Arts Council back Republic of Consciousness Prize

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[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Disney streaming service bags Star Wars and Marvel content

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[ Stuff | 2017-09-08 00:00:00 UTC ]
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Just how partisan is Facebook's fake news? We tested it

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[ PC World | 2017-09-07 00:00:00 UTC ]
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Bookstore News: September 6, 2017

A new store tries to crowdsource working capital; a Minnesota indie preps for its grand opening; Germany gives $1 million to booksellers; and more. Continue reading at Publishers Weekly

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Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

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[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Bookstore News: August 31, 2017

Parnassus Books adds an airport outlet; new bookstores open in Indiana and North Carolina; an Iranian bookstore in Los Angeles closes; and more. Continue reading at Publishers Weekly

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Behind The Athletic’s plans to grow local sports news subscriptions

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Bookstore News: August 29, 2017

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