As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Three weeks after actress and comedian Charlyne Yi leveled sexual harassment charges against Giuseppe Castellano, an executive art director at Penguin Workshop, he has stepped down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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The Kremlin-backed Russian Internet Research Agency operated dozens of Twitter accounts masquerading as local American news sources that collectively garnered more than half-a-million followers. More than 100 news outlets also published stories containing those handles in the run-up to the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-05 00:00:00 UTC ]
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Leading Scottish writers including Ian Rankin, Val McDermid and Denise Mina have called on the Scottish government to halt potentially "devastating" cuts to arts and literature for "the good of everyone in Scotland". Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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A Harvard Coop reading turns violent; Louisiana university bookstore closes; LGBTQ store opens in Mississippi; the history of the Strand's totes; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Waterstones' pre-Christmas opening spree; the new Harvard study that reveals indies are thriving; the Minnesota store that mimics an Icelandic tradition; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
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Philadelphia's new African-American bookstore; the founder of Cider Monday speaks; the Lone Star state's big new indie; the hardworking 102-year old bookseller; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-28 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Oneworld's literary crime and suspense imprint Point Blank has acquired a new murder mystery series by fine artist and pet portraitist Ali Carter. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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D.C. Bookseller to renovate; a children's pop-up to open in California; the Brooklyn indie showing its canine side; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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The best book chains in the U.K.; new indies coming to New Hampshire and Maryland; Phaidon's holiday pop-up; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
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A Texas bookstore launches a series for rejected stories; professors protest their college bookstore; a Bucharest bookseller gets back to business; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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Comic Arts Brooklyn 2017, an indie and self-published comics festival, relocated this year to a spacious new venue on the Pratt Institute, allowing the show to dramatically increase the number of participating publishers and artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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New stores to open in Maryland and Virginia; a Texas store to close; touring Chicago's Dial Books; the day-to-day of a Long Island bookseller; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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Comic Arts Brooklyn, the annual Brookyn indie and self-published comics and graphic novel festival, drew big crowds of fans to the Pratt Institute, a new venue this year on the campus of the Pratt Institute in Brooklyn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Hearst began as a newspaper giant but over the years has diversified into broadcasting, consumer magazines and technology. That mix has helped keep the firm atop the Crain’s list of largest... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2017-11-12 00:00:00 UTC ]
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