As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Student protesters in 1968 made a book of posters with British publisher Dennis Dobson. Continue reading at BBC News
[ BBC News | 2019-02-11 00:00:00 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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App launches paper on ‘stopping abuse’ in India, home to more than 200m of its usersWhatsApp says it is deleting 2m accounts per month as part of an effort to blunt the use of the world’s most popular messaging app to spread fake news and misinformation.The Facebook-owned service published the... Continue reading at The Guardian
[ The Guardian | 2019-02-06 00:00:00 UTC ]
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Corporate sponsorship needs to steer clear of impinging on artistic freedomsNews that investment managers the Man Group is withdrawing its sponsorship from the Booker prize after 18 years has shocked the literary world. The hedge fund’s decision to move on was linked in the press to novelist... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
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Independent publisher b small has hired Vicky Barker, formerly a freelance illustrator and designer, as art director. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
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As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
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The division published best-selling books by Ta-Nehisi Coates, Trevor Noah and more. Its closing is the latest move by Penguin Random House to streamline operations. Continue reading at The New York Times
[ The New York Times | 2019-01-26 00:00:00 UTC ]
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As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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News publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently. The post The Rundown: News publishers are figuring out how to do more with less appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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In the wake of accusations of sexual misconduct, Jay Asher’s literary agency dropped him, speaking engagements and book signings were canceled, and some bookstores removed his novels from their shelves. Continue reading at The New York Times
[ The New York Times | 2019-01-25 00:00:00 UTC ]
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The new name for the indie press signals a new direction for the company. “We want to make room for more voices, increasingly engaging visuals, and an expansive view of the world within our house,” said publishing director Jennifer Newens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-22 00:00:00 UTC ]
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Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Hachette Children’s Team has hired Tig Wallace, formerly commissioning editor at Penguin Random House Children’s, as senior commissioning editor in the fiction team. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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This is just the last announcement in its crackdown on “inauthentic” behavior. Facebook’s head of cybersecurity policy Nathaniel Gleicher published a blog post this morning saying the company has discovered and removed hundreds of pages and accounts it deemed to be “inauthentic.” The pages came... Continue reading at Fast Company
[ Fast Company | 2019-01-17 00:00:00 UTC ]
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Facebook announced over $30 million in grants to organizations trying to help local news publishers. The post Facebook is funding more programs catering to local news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-15 00:00:00 UTC ]
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