Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with: #breaking news #major investment #single location #ll pay #online platforms

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Book Bans May Bring the Return of Child-Free Libraries: Censorship News, August 4, 2023

Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot

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Journalist called News Corp ‘tabloid bottom feeders’ after it queried ABC’s Heston Russell stories, court hears

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Federal Judge Blocks Parts of Arkansas ‘Harmful to Minors’ Law

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NASA+ is the space agency's very own streaming platform

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Fox Wraps Upfront With Growth in Sports, News and Tubi

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When the Sensibility of Art Meets the Pragmatism of Science: A Conversation with Tlotlo Tsamaase, by Darlington Chibueze Anuonye

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Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

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Nick Cater blames Probyn’s sacking on ‘poisonous’ equity – but didn’t get the News Corp memo | Weekly Beast

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Literary Concertos: A Reading List of Novels Inspired by Other Art Forms

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