Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with: #breaking news #major investment #single location #ll pay #online platforms

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The Venerable Art Publisher Cooking with Gas in the Cookbook Space

It took Phaidon, which turned 100 this year, 82 years to step into the kitchen. But once it did, it found a niche of its own—and owned it. Executive commissioning editor of food Emily Takoudes spoke with PW about the publisher's cookbook program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Judge Will Toss Part of Authors’ AI Copyright Lawsuit

A federal judge said he will dismiss part of a lawsuit filed by a group of authors including comedian Sarah Silverman that claims Meta’s Llama AI application infringes their copyrights. However, a core claim of the suit—that Meta’s use of unauthorized copies to train its AI model is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
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NWU Releases Platform and Principles for Generative AI Policy

The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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Sigrid Nunez’s Art of Noticing

The National Book Award winner smuggles profound reflections on pain and loss into novels of deceptive lightness. Continue reading at The New York Times

[ The New York Times | 2023-10-30 14:52:48 UTC ]
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Ending Censorship Applies to Prison, Too: A Prison Banned Book Week News Roundup, 2023

U.S. prisons have banned tens of thousands of books and remain the largest purveyors of censorship. Continue reading at Book Riot

[ Book Riot | 2023-10-30 10:40:00 UTC ]
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Clive Chiu to Retire as PW Art Director

Publishers Weekly’s longtime art director, Clive Chiu, will retire at the end of the year. Chiu joined PW in 2000, when it was owned by Reed Business Information, and made the move to PW’s current owner, PWxyz, in 2010. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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Victorian premier Jacinta Allan accuses News Corp of using ‘sexualised imagery’ in cartoon

Allan says she doesn’t recall seeing a male politician being drawn in such a wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian premier, Jacinta Allan, has slammed a News Corp cartoon that depicts her... Continue reading at The Guardian

[ The Guardian | 2023-10-24 00:40:06 UTC ]
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At Frankfurt: Salman Rushdie’s News Conference

The author Salman Rushdie is in Frankfurt as the recipient to receive the Peace Prize of the German Book Trade from the Börsenverein. The post At Frankfurt: Salman Rushdie’s News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
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A new $25,000 book prize will recognize the best new literature about the arts.

Attention all writers who write about writing (or painting, or dancing, or music…): the Interlochen Center for the Arts and The Pattis Family Foundation have established a new annual award that seeks to recognize “outstanding works of fiction or nonfiction” that “inspire, illuminate, or... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-19 16:06:19 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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8 Comic Book Cover Art Collections to Please Your Eyes

Sometimes, comics covers do such a spectacular job that they deserve a whole book to themselves. That's where these books come in. Continue reading at Book Riot

[ Book Riot | 2023-10-13 10:30:00 UTC ]
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Ann Patchett Isn’t Parting With WordPerfect

The best-selling novelist refuses to yield when it comes to writing software, but she’s had a bit of a change of heart on Barnes & Noble. Continue reading at The New York Times

[ The New York Times | 2023-10-07 09:00:10 UTC ]
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Oliver Jeffers on how art can help fight the climate crisis

The artist’s new picture book for adults explores the power of collective action. If you’re a parent, there’s a good chance you know the artist Oliver Jeffers. He illustrated the wildly popular children’s book, The Day the Crayons Quit, and he’s also written and illustrated several of his own... Continue reading at Fast Company

[ Fast Company | 2023-10-02 05:00:00 UTC ]
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Isle McElroy on the Art of the Sex Scene

This first appeared in Lit Hub’s Craft of Writing newsletter—sign up here. The sext, even more than short stories or poems or novels, is the ultimate plea for a reader’s attention. Stakes are rarely so high. John Gardner’s fictive dream is never more delicate and alive than when it’s being... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-29 08:30:13 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
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