Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with: #breaking news #major investment #single location #ll pay #online platforms

Other Publishing stories related to: 'Hearst's New Content Platform Is Part News Feed, Part Art Installation'


“I Am Here to Mourn a Writer Who Has Become Part of My Personal Canon.” On the Short Stories of Naira Kuzmich

Naira Kuzmich died in 2017, at age 29 from lung cancer, but her posthumous short story collection, In Everything I See Your Hand, was only recently brought to fruition by University of New Orleans Press (June 2022). The included stories were widely published in literary journals and one was... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-22 09:53:38 UTC ]
More news stories like this | News stories tagged with: #personal canon #lung cancer #widely published #literary journals #short stories


Digiday+ Research: News Publisher Subscription Index

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday

[ Digiday | 2022-12-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #news publisher


News Corp ends year on a low note as another senior figure investigated over alleged behaviour at staff drinks | The Weekly Beast

The Murdoch stable has let indiscretions slide in the past but there is less tolerance now. Plus: Nine returns to AAPJust as News Corp Australia was licking its wounds after terminating three big name journalists for allegedly behaving badly, another scandal has broken.The Australian’s... Continue reading at The Guardian

[ The Guardian | 2022-12-16 02:16:26 UTC ]
More news stories like this | News stories tagged with: #alleged behaviour #weekly beast #news corp


After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek

[ AdWeek | 2022-12-14 23:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


The Hardest Part of Writing My Memoir Was Telling My Family About It

You should watch Euphoria, a friend told me while we were on a walk during our young daughters’ dance class. I wasn’t sure why she would suggest this. Particularly in the context of our conversation: I was confiding in her about the anxiety that felt like it had been boiling inside of me for... Continue reading at Electric Literature

[ Electric Literature | 2022-12-13 12:05:00 UTC ]
More news stories like this | News stories tagged with: #hardest part #electric literature #memoir


BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Hands on with Microsoft Designer, an AI art masterpiece

The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World

[ PC World | 2022-11-30 21:59:02 UTC ]
More news stories like this | News stories tagged with: #e-book


Chris Dore’s exit from News Corp lifts lid on behaviour at governor general’s residence | Weekly Beast

Dore was promoted to editor-in-chief of the Australian despite alleged behaviour and remained in post until WSJ event. Plus: Friendlyjordies’ fire scareFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastNot even a... Continue reading at The Guardian

[ The Guardian | 2022-11-25 03:15:19 UTC ]
More news stories like this | News stories tagged with: #chris dore #alleged behaviour #governor general #latest updatesget #free app #close relationship #senior executives #laguna beach #news corp


Art from Cover to Cover: Spotlight on Tra Publishing

With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #social issues


Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann


Dagny Corcoran, Bookseller and Fixture of the L.A. Art Scene, Dies at 77

Her store, Art Catalogues, specialized in books for and about museum and gallery exhibitions and became a gathering place for artists and bibliophiles. Continue reading at The New York Times

[ The New York Times | 2022-11-20 21:18:47 UTC ]
More news stories like this | News stories tagged with: #gathering place #bookseller


The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #laguna beach #latest updatesget #free app #top executives #news corp


Crikey’s Peter Fray apologises over Walkley outburst as speculation surrounds Chris Dore’s News Corp exit | Weekly Beast

Crikey editor told to pipe down after ‘unacceptable’ heckling of ABC winners. Plus: faint praise from the Australian for its departing editor-in-chiefCrikey’s Peter Fray heckled the Gold Walkley winners during their acceptance speech at Thursday night’s gala journalism awards ceremony, but it... Continue reading at The Guardian

[ The Guardian | 2022-11-18 02:09:22 UTC ]
More news stories like this | News stories tagged with: #thursday night #acceptance speech #news corp


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian

[ The Guardian | 2022-11-08 07:13:45 UTC ]
More news stories like this | News stories tagged with: #free morning #daniel andrews #prime minister #fair play #free app #paper published #front-page story #guardian australia #news corp


The Biased Online Book Ratings Systems Undermining Professional Review Sources: Book Censorship News, November 4, 2022

BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-11-04 10:40:00 UTC ]
More news stories like this | News stories tagged with: #online book


Hoopla Offers 'MasterClass' Content to Libraries

Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this |


The Art of the Hand-Sell: 31 Spooky, Eerie, and Uncanny Books for Halloween

Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
More news stories like this | News stories tagged with: #bookshop #book store #great book


Murdoch’s succession: who wins from move to reunite Fox and News Corp?

Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian

[ The Guardian | 2022-10-21 14:56:58 UTC ]
More news stories like this | News stories tagged with: #media empire #rupert murdoch #biggest names #british academy #monday night #days earlier #news corp


Lachlan Murdoch’s legal team loses bid to have parts of Crikey’s defamation defence dismissed

Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian

[ The Guardian | 2022-10-21 03:20:47 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #latest updatesget #free app #fox news #federal court #politics editor #unindicted co-conspirator #news corp