Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-10 04:01:32 UTC ]
News tagged with: #hearst pushes #brand licensing #print circulation #hearst

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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Partnership Publishing Sets the Collective Book Studio Apart

The publisher’s unique approach is perfect for authors looking to work closely with a team of publishing experts to create high-quality books readers will love. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #unique approach #work closely #publishing experts

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

Licensing Hotline: August 2022

Read on for news about Bendon's new licensing properties from popular streaming series, Insight Editions' Pokémon publishing program, HarperCollins's licensing representation deal with WildBrain CPLG, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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Bora Chung Soars with a Provocative Collection of Stories

Bora Chung soars into the unchartered territory of the imagination with her stunning, provocative collection of stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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HarperCollins workers are on strike today (and collecting donations for support).

More than 200 unionized HarperCollins employees are on strike today following months of contract negotiations, which began in December 2021 and which, they say, have not yielded a fair agreement for workers. HarperCollins, based in New York City—where the median rent recently reached $4,000 a... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-20 15:00:15 UTC ]
More news stories like this | News stories tagged with: #contract negotiations #fair agreement #york city— #harpercollins

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

A collection that captures baseball’s heroes, and their human stories

Columns by Ira Berkow go beyond the statistics to describe the essence of the game and those who have played it. Continue reading at The Washington Post

[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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Licensing Hotline: July 2022

Read on for news about Kids Can Press's new titles tied to the PBS Kids show 'Elinor Wonders Why,' the success of HarperCollins's My Little Pony program, a licensing effort based on Raúl the Third's World of ¡Vamos!, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series

12 Amazing Queer Short Story Collections to Read Right Now

These queer short story collections span a wide range of genres form contemporary and historical fiction to sci-fi and fabulism. Continue reading at Book Riot

[ Book Riot | 2022-06-28 10:33:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

Oni-Lion Forge Pushes Past the Pandemic

Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Photo Highlights from Licensing Expo 2022

Licensing Expo, held May 24–26 in Las Vegas, always features lots of interesting and sometimes odd sights and sounds, and this year's back-to-in-person event was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #photo highlights #licensing expo #las vegas

Licensing: Netflix Has Five Dr. Seuss Projects in the Works

Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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Licensing Expo Returns in Person

Interest in publishing as a core category within licensed consumer products programs remains strong, as was evident from a walk through the aisles of Licensing Expo, which ran May 24–26 in Las Vegas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Smaller Licensing Expo Generates Steady Traffic in Live Return

Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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