Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-10 04:01:32 UTC ]
News tagged with: #hearst pushes #brand licensing #print circulation #hearst

Other Publishing stories related to: 'Hearst pushes further into brand licensing with an Esquire capsule collection'


Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #free library #free libraries #black communities #libraries


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


5 boundary-pushing laptops I’m dying to get my hands on in 2023

There’s nothing more exciting to me than a laptop with unique features or an out-of-the-box design. While a slew of brand spanking new laptops were announced at CES this year, there were some that really stood out from the rest. From RGB keyboards on Chromebooks to portable laptops so thin... Continue reading at PC World

[ PC World | 2023-01-18 11:45:00 UTC ]
More news stories like this | News stories tagged with: #battery life #single charge #make sense #good option #kindle


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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WATCH: Will Alexander Reads from His New Poetry Collection, Divine Blue Light

Greenlight Bookstore welcomes Will Alexander, finalist for the 2022 Pulitzer Prize in Poetry, to introduce Divine Blue Light, his new collection of poems from the intersection between surrealism and afro-futurism, where Césaire meets Sun Ra. Will Alexander’s poems constitute an alternative... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 09:52:43 UTC ]
More news stories like this | News stories tagged with: #poetry collection #pulitzer prize #bookstore


From Magic to Minecraft: DK Expands List with New Licenses

DK has made a number of new additions to its portfolio of licenses, dipping into the varied worlds of movies, board games, TV, education, and video gaming—including Avatar, Magic the Gathering, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #board games


Licensing Hotline: December 2022

Read on for news about Thunder Bay Press's new properties including D&D; Rebel Girls and its new global licensing agency; a new licensing deal for Anboran, a publisher of fairy tales that reflect the experiences of young Black readers; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #rebel girls #licensing deal #fairy tales


Vox Media Will No Longer License Chorus, Its CMS Software

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek

[ AdWeek | 2022-12-09 19:51:02 UTC ]
More news stories like this | News stories tagged with: #vox media #york magazine #digital media


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Mercer Mayer Co-Founds New Entertainment and Licensing Company

Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Licensing Hotline: November 2022

Read on for news about Studio Fun's Blippi books, Abrams’s middle grade and graphic novels tied to the classic Nickelodeon horror series 'Are You Afraid of the Dark?,' 80th anniversary tie-ins for 'The Little Prince,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #studio fun #middle grade


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Licensing Hotline: October 2022

Read on for news about Ebony Jr.'s partnership with Little Golden Books, a subscription 'Star Wars Encyclopedia' from Fanhome; Cottage Door Press's new partnership with ChopChop Family, among other licenses; new publishing programs from PI Kids tied to properties ranging from Peter Rabbit to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #natural evolution #hearst


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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In the 1990s, the GOP got a hard push to the right

Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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