Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst Magazines' president of marketing and publishing director. [caption id="attachment_167601" align="alignright" width="150"] Jeffrey Hamill[/caption] Jeffrey Hamill, a 36-year company veteran who has served since 2012 as EVP of sales and marketing for Hearst Integrated Media, has been given the new title of EVP and chief media officer, responsible for corporate contract negotiations, pricing strategy and agency partnerships, per a press release. Todd Haskell, formerly SVP and chief revenue officer for Hearst Magazines, will now transition to SVP and chief marketing officer within the division, responsible for both corporate marketing as well as the marketing teams across Hearst Magazines' portfolio of media brands. Finally, Tom Kirwan has been promoted to VP and chief revenue officer of Hearst Media Solutions, a newly integrated, client-facing division meant to provide advertising solutions across multiple brands and platforms. Kirwan had previously served as VP of national sales and key accounts. “This new approach simplifies the process for advertisers and agencies, providing innovative solutions, first-to-market ad products and a seamless ad buying experience across all of our... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Kathy Settle has been announced as chief executive of the Leadership for Libraries task force. Settle is currently director for digital policy and departmental engagement in the Government Digital Service (GDS), part of the Cabinet Office. She will begin the new role in April, while continuing... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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HarperCollins' group digital director Nick Perrett is to leave the publisher later this month. Perrett, who began at HarperCollins in October 2012, will be leaving on 20th February to pursue a new opportunity. Executive children's publisher Ann-Janine Murtagh will now take on day-to-day running... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age
[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Henry Sene Yee has been named creative director of Macmillan's new imprint, Flatiron Books, in addition to his current role as creative director for Picador Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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