Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-04-15 04:00:00 UTC ]
News tagged with:
#home appeared
#instagram live
#hearst
In this memoir of his early career, Amartya Sen emphasizes the rewards of an open-minded approach to the world. Continue reading at The Washington Post
[ The Washington Post | 2022-02-04 13:00:36 UTC ]
More news stories like this | News stories tagged with:
#early career
#memoir
With remarkable photographs and insights, Ingo Arndt and Jürgen Tautz reveal the insects' hidden world. Continue reading at The Washington Post
[ The Washington Post | 2022-02-04 13:00:32 UTC ]
More news stories like this | News stories tagged with:
#secret lives
#hidden world
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
More news stories like this | News stories tagged with:
#outdoor life
#recurrent ventures
#bonnier corp
#field stream
#bonnier
Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | News stories tagged with:
#instagram stories
#past week
#favorite book
“Free,” by Lea Ypi, is a memoir about growing up in Albania amid the fall of communism. Continue reading at The New York Times
[ The New York Times | 2022-01-18 10:00:04 UTC ]
More news stories like this | News stories tagged with:
#lea ypi
#memoir
Sports are so entertaining and fun to follow. Check out 14 of the best sports manga to feel like a champion! Continue reading at Book Riot
[ Book Riot | 2022-01-13 11:36:00 UTC ]
More news stories like this | News stories tagged with:
#sports manga
#manga
Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this | News stories tagged with:
#latest issue
#nielsen
The French parliament has adopted a law to ban virtually free home deliveries of books in a clear attempt to boost indies and clip the wings of Amazon and other online booksellers. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 05:09:20 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
Reporter Andrea Elliott spent eight years following Dasani and her struggling family. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
More news stories like this |
Over its 125 year history, the advertisements in the Book Review occasionally held out the promise of self-improvement. Continue reading at The New York Times
[ The New York Times | 2021-11-24 21:23:48 UTC ]
More news stories like this | News stories tagged with:
#book reading
#book review
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Agents should begin pivoting towards film and television as well as traditional publishing, according to Rachel Mills Literary agent Nelle Andrew. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 16:18:52 UTC ]
More news stories like this | News stories tagged with:
#traditional publishing
Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
More news stories like this | News stories tagged with:
#paul mccartney
#live events
#media blitz
Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:37:03 UTC ]
More news stories like this | News stories tagged with:
#defy amazon
#futurebook conference
The tests were devastating for residents of the Marshall Islands, Walter Pincus writes. Continue reading at The Washington Post
[ The Washington Post | 2021-11-05 12:00:00 UTC ]
More news stories like this |
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad strategy
#strategic partnerships
#hearst
Trade visitors and exhibitors at Frankfurter Buchmesse spoke of the importance of supporting trade shows and doing business in person. The post Frankfurter Buchmesse Goers: ‘So Nice To Be Home Again’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 11:25:48 UTC ]
More news stories like this | News stories tagged with:
#trade visitors
#frankfurter buchmesse
Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
More news stories like this | News stories tagged with:
#memoir