Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:00:01 UTC ]
News tagged with: #ad unit #giving advertisers #social channels

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Orion launches new YA imprint

Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 08:45 Orion Children's Books is launching a new Young Adult imprint, with Harlan Coben's first foray into YA fiction among the "starry authors" geared up for release. Indigo will publish four titles a month, beginning in... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya imprint #orion launches #harlan coben #ya fiction #fiona kennedy #orion children #gillian redfearn


United Agents' Canter dies

Written By: Charlotte Williams Publication Date: Mon, 14/03/2011 - 08:52 United Agents co-founder and children's agent Rosemary Canter died on Friday [11th March]. Canter began her publishing career as assistant fiction editor at Penguin Books in 1972, eventually working in children's book... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united agents #publishing career #penguin books #book publishing


IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing effort


Historical Writers Association launches

Written By: Katie Allen Publication Date: Fri, 11/03/2011 - 15:47 Transworld/Bantam novelist Manda Scott has formed the Historical Writers’ Association as a forum for writers and to promote the genre. The internet-based group, which already boasts around 100 members including authors Simon... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robyn young #tom holland #historical fiction #broo doherty #bill hamilton #david headley #goldsboro books


Adobe Introduces Proposal For Magazine-Like Web Layouts

Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Hearst Spins Off Bill-Paying Service

The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corporation #beta version #george kliavkoff #named ceo #view statements #pay bills #manage subscriptions


Easons to launch a company makeover

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 08:38 Easons is to launch a company makeover in the next 12 months. The Irish bookseller's managing director, Conor Whelan, has announced plans to give a facelift to the Easons website, launch a loyalty card scheme for customers and... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish bookseller #conor whelan #announced plans


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


BML launches new research in digital future

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #digital future #journal publishers #publishing technology #select group


More legal challenges launched over library closures

Written By: Benedicte Page Publication Date: Tue, 01/03/2011 - 15:52 The Campaign for the Book has launched a legal challenge over the widespread library closures, claiming culture secretary Jeremy Hunt has failed to comply with his duties under the 1964 Public Libraries and Museums Act.... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #legal challenge #museums act


DEI Wire: The Daily Looks to Android …iPad 2.0 Launches This Week

AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Hearst Offering Paperless Personal Account System

The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corporation #beta version #george kliavkoff #named ceo #view statements #pay bills #manage subscriptions


Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


S&S plans unmissable Collins' launch

Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 15:30 Simon & Schuster is repackaging three of Jackie Collins’ backlist titles ahead of her latest novel, Goddess of Vengeance. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week

[ Media Week | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #royal mail #long-term damage #magazine business


High Court challenge launched over library cuts in Gloucestershire and Somerset

Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 15:33 A High Court challenge is being launched over library closures in Gloucestershire and Somerset, in what is believed to be the first case of its kind. A challenge to the coalition government's "vague" Big Society concept,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library cuts #library closures #coalition government #judicial review


Walker launches marketing campaigns for YA and picturebooks

Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya titles


Quartet to launch investigative journalism imprint

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #world politics


Orion launches new commercial imprint

Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:20 Orion has launched a new imprint, Swordfish, publishing a wide range of commercial non-fiction as well as a small selection of fiction. Non-fiction publishing director Rowland White will take on the role of publisher. Six... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion launches #commercial imprint #wide range #commercial non-fiction


Hearst sets eyes firmly east with Lagardère deal

The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week

[ Media Week | 2011-02-17 00:00:00 UTC ]
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