With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had the highest ad page gains in 2010 versus 2009. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
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Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also... Continue reading at Crains New York
[ Crains New York | 2012-09-15 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Apple’s Newsstand ushered in a new era of “discoverability” for magazine apps and proved to be a game-changer for sales and subscriptions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-05 00:00:00 UTC ]
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MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York
[ Crains New York | 2012-03-25 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week
[ Media Week | 2012-01-12 00:00:00 UTC ]
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Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek
[ AdWeek | 2012-01-11 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week
[ Media Week | 2011-10-04 00:00:00 UTC ]
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Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week
[ Media Week | 2011-09-21 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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