Hearst looks for global scale to native ads

Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across other Hearst properties. They can then translate and republish those articles. Its overall digital audiences have risen in the U.S. by 50 percent since Hearst installed the system, while Shared Spaces has helped it increase digital ad revenues by 35 percent, according to the publisher. The post Hearst looks for global scale to native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-18 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Hearst Completes Most of Lagardere Acquisition, Including Hachette in U.S.

Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Upcoming Yale Publishing Course Features Speakers from Hearst, Dwell, Glamour

For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Hearst Partners With Apple on Subscription Offering

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[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

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[ PC World | 2011-05-05 00:00:00 UTC ]
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IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

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[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

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[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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London Book Fair 2011: Going Global

In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

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[ AdWeek | 2011-04-07 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Hearst promotes NatMag's Simon Horne to CFO role

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[ Media Week | 2011-03-28 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Hardback fiction added to UK's shopping basket

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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Spins Off Bill-Paying Service

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[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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