Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at only seven years. It’s a blink of the eye in terms of magazine media’s history here in the U.S. However, I would argue that a lot more has happened in the past seven years than perhaps the 70 before them (with the exception of desktop publishing and the world wide web). Forget about the struggles in the industry for a moment (but only a moment), and instead think about all the trends and fads that have taken shape since those struggles began about 10 years ago. We have seen publishers chasing countless shiny new objects and take leaps that, in hindsight, seem ill-conceived and were sometimes fatal. Of course, I’m not going to name names, but we all remember gimmicky fads like clunky AR integrations, insanely high investments in VR and content farms that were generating more listicles than volumes of books in the New York Public Library. We witnessed a now-laughable movement of some publishers thinking of themselves as tech companies. And we will never forgot the great “pivot to video” (and the pivot back to reality). There was also the paradoxical all-in approach to social media, followed by cold feet when we realized it wasn’t the industry savior we all hoped it’d be.  And... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
News tagged with: #advertising partners #recent months #cautiously optimistic #inching closer

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National Geographic Wins Magazine of the Year

National Geographic won Magazine of the Year as well as Single Topic issue at the 2011 National Magazine Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Conde Nast Reportedly Plans iPad Magazine Subscriptions

The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World

[ PC World | 2011-05-09 00:00:00 UTC ]
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Media Decoder: Plaintiffs Drop Suit Over Jimmy Carter Book

A $5 million lawsuit against Simon & Schuster over a book by former President Jimmy Carter was dropped by the plaintiffs on Thursday, three months after it was filed. The plaintiffs in the class-action suit had argued that Mr. Carter's "Palestine: Peace Not Apartheid," about the Arab-Israeli... Continue reading at The New York Times

[ The New York Times | 2011-05-06 00:00:00 UTC ]
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Media Decoder: Random House Buys Digital Agency

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[ The New York Times | 2011-05-05 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Media Decoder: Confusion Over a Book About Harper Lee

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[ The New York Times | 2011-04-29 00:00:00 UTC ]
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How Traditional Media Companies Should Reshape for the Digital Age

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[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Nielsen Media and Reed Business Information

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[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Regional Mag 5280 Acquires Denver Magazine

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[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Report: Media M&A in Q1 2011 Surpasses All Individual Quarters in 2010

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[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Motion to chair Forward Prize

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[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Media Decoder: Mortenson Concedes He Conflated Parts of Memoir

The author addressed the "60 Minutes" allegations in an interview with Outside magazine. Continue reading at The New York Times

[ The New York Times | 2011-04-19 00:00:00 UTC ]
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Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

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[ Media Week | 2011-04-11 00:00:00 UTC ]
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Magazine Launches Double in Q1 2011

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[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

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[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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