What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at only seven years. It’s a blink of the eye in terms of magazine media’s history here in the U.S. However, I would argue that a lot more has happened in the past seven years than perhaps the 70 before them (with the exception of desktop publishing and the world wide web). Forget about the struggles in the industry for a moment (but only a moment), and instead think about all the trends and fads that have taken shape since those struggles began about 10 years ago. We have seen publishers chasing countless shiny new objects and take leaps that, in hindsight, seem ill-conceived and were sometimes fatal. Of course, I’m not going to name names, but we all remember gimmicky fads like clunky AR integrations, insanely high investments in VR and content farms that were generating more listicles than volumes of books in the New York Public Library. We witnessed a now-laughable movement of some publishers thinking of themselves as tech companies. And we will never forgot the great “pivot to video” (and the pivot back to reality). There was also the paradoxical all-in approach to social media, followed by cold feet when we realized it wasn’t the industry savior we all hoped it’d be. And... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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#recent months
#cautiously optimistic
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Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek
[ AdWeek | 2011-04-07 00:00:00 UTC ]
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Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Given that nearly 90% of Russian households are expected to have Internet access by 2012, it is easy to see why ebooks, online retailers, and electronic libraries are getting so much attention (and investment interest) in recent years. Russian publishers, fueled by the success of their U.S.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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#consumer magazines
Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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It's the Stieg Larsson show in 2010 paperback bestsellers. The first two books of his enormously successful trilogy racked up sales of more than 10,942,000 in their mass market and paperback editions. That's more than the combined sales of two other stellar sellersJames Patterson and Nora... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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What's new in the hardcover fiction bestsellers of 2010? Very little. Almost every author in the fiction top 30 has been on these charts in previous yearsmost several times. The sole exception is the #1 fiction bestseller, The Girl Who Kicked the Hornet's Nest, with sales of 1.9 million. Stieg... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Publication Date: Fri, 18/03/2011 - 10:17 Independent children's publisher Inside Pocket has signed a five-figure four-book deal with Roald Dahl Funny Prize-winner Ursula Jones. Director of Inside Pocket, Sarah Harrop, acquired world rights, including audio and ebook, to the titles from Celia... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 09:12 Hodder & Stoughton, along with Hachette Books Ireland, has bought rights to two new novels by Irish fiction author Ciara Geraghty for a "significant six figure sum". The deal for British Commonwealth rights including... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 09:07 Simon & Schuster has brought forward publication of its first tie-in titles to the Octonauts CBeebies television series from the summer to the end of March. The publisher had originally signed a deal with Chorion to publish... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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After AOLs layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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