Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
News tagged with:
#michael hansen
#subscription model
Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#marketing ecosystem
#newly launched
#miami beach
#digital media
'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with:
#challenges appeared
#major shift
#american culture
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#snoop dogg
#digital media
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#biggest caveat
#minimalist design
#nielsen
Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with:
#video call
#digital media
Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this |
Many readers are back to meeting in person after being forced to embrace Zoom book clubs during the pandemic. Continue reading at HuffPost
[ HuffPost | 2023-03-16 09:45:02 UTC ]
More news stories like this | News stories tagged with:
#online book
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
The Sally Dedecker Award for Lifetime Services recognizes book publishing professionals whose "tireless and persistent" work has made a positive impact on the book publishing industry. Milliot is recognized for his "decades-long commitment to reporting on the book industry." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#positive impact
#book industry
#book publishing
Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#events including
#children's book
What’s the best audiobook service? In this Scribd vs Audible rundown, let’s break down their features, pricing, pros and cons, and more. Continue reading at Book Riot
[ Book Riot | 2023-02-23 11:39:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook service
#audiobook
At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with:
#book market
#bologna children
#book fair
#young readers
#bologna book
#children's book
#children’s book
Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with:
#post china
#book sales
#growing rapidly
#book market
US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with:
#solid start
#book market
#bookscan
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget
[ Engadget | 2023-02-03 20:24:59 UTC ]
More news stories like this | News stories tagged with:
#positive note
#pc players
#stay tuned
#long haul
#major players
#self-publish
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business