Handmaid's sales: Margaret Atwood's The Testaments is immediate hit

Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show the dystopian novel racing to the top of this week’s book charts.Published at midnight on Monday, The Testaments had sold 103,177 hardbacks by Saturday, according to official book sales monitor Nielsen BookScan. Set 15 years after the end of The Handmaid’s Tale, the novel traces the continued evolution of Atwood’s totalitarian state of Gilead, where women are reduced to their wombs and justification is found in the Bible for every abuse of power. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2019-09-17 14:57:57 UTC ]

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No damage to 'Sunday Night Football' ratings as Pats mangle Steelers

Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 22:50:19 UTC ]
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Overwatch League confident in using different audience metrics

Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Margaret Atwood discusses attempted cyber theft of The Testaments

Margaret Atwood has spoken of the “phoney emails” from cyber criminals attempting to access The Testaments (Chatto & Windus), at a global press conference in London. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 16:45:54 UTC ]
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17-punt NFL Kickoff Game draws 22 million viewers

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Why It Matters That Amazon Shipped Margaret Atwood’s “The Testaments” a Week Early

Back in May, I signed an embargo agreement on behalf of my bookstore stating that I would “ensure that [The Testaments by Margaret Atwood] is stored in a monitored and locked, secured area and not placed on the selling floor prior to the on-sale date.” The idea behind such agreements is that... Continue reading at Electric Literature

[ Electric Literature | 2019-09-06 11:00:49 UTC ]
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A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Hackers targeted Curtis Brown for months in bid to get hold of The Testaments manuscript

Margaret Atwood’s literary agent Karolina Sutton of Curtis Brown has revealed how the agency was besieged by a “carefully orchestrated” campaign by cyber criminals attempting to obtain The Testaments manuscript which “carried on daily for months”.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 04:22:04 UTC ]
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How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek

[ AdWeek | 2019-09-05 20:28:29 UTC ]
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The Problem(s) with Goodreads.

Earlier this week noted toaster-review site and server farm Amazon enraged booksellers across the country by breaking the sales embargo on Margaret Atwood’s The Testaments; yesterday, writing for Medium’s tech channel OneZero, Angela Lashbrook gave Amazon’s book club division, Goodreads, an... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-05 15:15:31 UTC ]
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Amazon apologises for 'technical error' following early US release of The Testaments

Amazon has apologised for the “technical error” which saw Margaret Atwood’s highly anticipated The Testaments distributed to some pre-order customers almost a week ahead of the publication date, breaking a worldwide embargo. Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 14:05:02 UTC ]
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The Challenge of Margaret Atwood

With her new book—the much-awaited sequel to The Handmaid’s Tale—the Canadian author is leading a resistance. But it’s not the one you might think. Continue reading at The Atlantic

[ The Atlantic | 2019-09-05 11:00:00 UTC ]
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Oregon-Auburn nail-biter gets college football season off to a fast start

For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at Advertising Age

[ Advertising Age | 2019-09-04 17:06:00 UTC ]
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The Testaments to be adapted for Hulu TV show as audiobook actors revealed

Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 06:45:47 UTC ]
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Indie Booksellers Incensed as Amazon Breaks 'Testaments' Embargo

A highly anticipated new book. A broken embargo. A cluster of angry booksellers. Penguin Random House has reacted to the fact that Amazon seems to have shipped copies of Margaret Atwood's 'The Testaments' in spite of the fact that it's on-sale-date is nearly a week away. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-04 04:00:00 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Booker Prize shortlist revealed

The Booker Prize shortlist has been revealed with Margaret Atwood and Salman Rushdie in the running for the £50,000 prize.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 10:45:33 UTC ]
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Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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2019 Booker Shortlist Includes Atwood, Rushdie

Two former winners, Margaret Atwood and Salman Rushdie, both made the cut—a week before Atwood's book, 'The Testaments,' has even been published. Lucy Ellmann, Bernardine Evaristo, Chigozie Obioma, and Elif Shafak are also still in the race. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-03 04:00:00 UTC ]
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Oliver’s Veg puts down roots in the number one spot

Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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