Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show the dystopian novel racing to the top of this week’s book charts.Published at midnight on Monday, The Testaments had sold 103,177 hardbacks by Saturday, according to official book sales monitor Nielsen BookScan. Set 15 years after the end of The Handmaid’s Tale, the novel traces the continued evolution of Atwood’s totalitarian state of Gilead, where women are reduced to their wombs and justification is found in the Bible for every abuse of power. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2019-09-17 14:57:57 UTC ]
Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 13:55:45 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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Margaret Atwood’s Booker-winning The Testaments (Vintage) is vying with offerings from Max Porter, Greta Thunberg and Candice Carty-Williams in a bumper shortlist for Waterstones Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 15:29:31 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Almost 6,000 copies of Girl, Woman, Other sold in the week after Evaristo’s win alongside Margaret AtwoodBernadine Evaristo’s Girl, Woman, Other more than doubled its lifetime sales in the week following its Booker prize win, with joint winner The Testaments by Margaret Atwood also flying off... Continue reading at The Guardian
[ The Guardian | 2019-10-22 16:25:45 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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LOOK, IT MUST be said: Margaret Atwood’s The Testaments is a deeply strange text. A page-turning potboiler set 15 years after the events of the first novel and published over three decades later, and co-winner this week of the 2019 Booker Prize, it tells a story only barely connected to the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-19 15:00:57 UTC ]
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The first black woman to win the Booker prize argues that a revolution is sweeping through British publishing. But can it lead to lasting change?Chidera Eggerue, AKA The Slumflower, is a social media star, south-east London homegirl and feminist. She first came to prominence in 2017 when she... Continue reading at The Guardian
[ The Guardian | 2019-10-19 07:00:24 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Both 'The Testaments' by Margaret Atwood, and 'Girl, Woman, Other,' by Bernardine Evaristo, were judged to be worthy of the 2019 Booker Prize. The two authors will split the £50,000 prize money. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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Canadian writer Margaret Atwood and British author Bernardine Evaristo split the Booker Prize on Monday, after the judging panel ripped up the rule book and refused to name one winner for the prestigious fiction trophy. Continue reading at CBC
[ CBC | 2019-10-14 20:58:08 UTC ]
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The Booker Prize has been jointly won by Margaret Atwood’s The Testaments (Chatto & Windus) and Bernardine Evaristo’s Girl, Woman, Other (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 08:52:37 UTC ]
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