Handmaid's sales: Margaret Atwood's The Testaments is immediate hit

Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show the dystopian novel racing to the top of this week’s book charts.Published at midnight on Monday, The Testaments had sold 103,177 hardbacks by Saturday, according to official book sales monitor Nielsen BookScan. Set 15 years after the end of The Handmaid’s Tale, the novel traces the continued evolution of Atwood’s totalitarian state of Gilead, where women are reduced to their wombs and justification is found in the Bible for every abuse of power. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2019-09-17 14:57:57 UTC ]

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Amazon Charts: Secret Commonwealth steams into number one

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has soared 15 places to top the Amazon Charts Most-Sold: Fiction chart, in the same week it sold 54,301 copies in hardback through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 20:59:35 UTC ]
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Atwood's The Testaments sells more than 250,000 copies in UK, says Vintage

Margaret Atwood's The Testaments (Chatto & Windus) has sold more than 250,000 copies in the UK across all formats, Vintage has said. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 23:30:20 UTC ]
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Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
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Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Doubleday pre-empts Faber Academy graduate Ericka Waller’s debut

Doubleday has pre-empted Faber Academy graduate Ericka Waller’s debut novel, Dog Days, about the solace of canine companions “when times are hard”.   Kirsty Dunseath, publishing director of Doubleday Fiction, bought world rights in all languages for two titles from Katie Greenstreet at C&W.... Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 12:33:37 UTC ]
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Hat trick for The Testaments as Sansom soars

Margaret Atwood’s The Testaments (Vintage) has spent a third week in the UK Official Top 50 number one spot, selling 23,078 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 11:27:57 UTC ]
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Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Bezmozgis, Ohlin Make Giller Prize Shortlist

The shorlist for the Scotiabank Giller Prize, which awards C$100,000 for the best Canadian work of fiction, includes four authors previously in contention. Among them are David Bezmozgis and Alix Ohlin, but no Margaret Atwood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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David Cameron's memoir fails to top Tony Blair’s in first week sales

For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian

[ The Guardian | 2019-09-24 14:00:06 UTC ]
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Cameron joins Testaments at top of bestseller chart

Margaret Atwood’s The Testaments (Vintage) has reigned atop the UK Official Top 50 for a second week running, selling 36,380 copies in its first full week on sale.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 10:29:01 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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This Week's Bestsellers: September 23, 2019

Margaret Atwood’s ‘The Testaments’ and Stephen King’s “The Institute’ are the top-selling books in the country; each moved more than 100,000 print units in its first week on sale. Other new releases include the memoir ‘The Education of an Idealist’ by Samantha Power and ‘She Said’ by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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NFL ratings might take a hit as veteran quarterbacks get sidelined

A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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Amazon Charts: Atwood doubles up as Cameron makes his debut

Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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